Join The Fight

Our kids can’t wait. Add your name and help us stop the youth e-cigarette epidemic in its tracks.

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Our Mission

E-cigarettes are hooking a new generation on nicotine—putting millions of kids at risk and threatening progress in reducing youth tobacco use. It’s a nationwide epidemic fueled by thousands of kid friendly flavors. And it’s getting worse.

We’re fighting to take flavored e-cigarettes off the market, stand up to companies like JUUL, and spare a generation from the grip of addiction to nicotine. That’s where you come in.

It’s time to protect our kids. Because this crisis can’t wait.

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Get the Facts

The numbers don’t lie. Flavored e-cigarettes packed with addictive nicotine are fueling a youth epidemic.

78%
Increase in e-cigarette use among high schoolers, 2018
70%
Youth e-cigarette users who say flavors are the reason for their use
97%
Youth e-cigarette users who use flavored products
15,000+
Unique e-cigarette flavors – from mango and mint to gummy bear and cotton candy
5
million
Middle and high school students who use e-cigarettes
1 in 4
High school students uses e-cigarettes
$12.8 billion
Marlboro-maker Altria’s investment in JUUL

Our Partners

Working together, we’ll confront the tobacco industry head-on and stop the youth e-cigarette epidemic before it’s too late.

See Our Partners