Rethink Your Product Launch to Attain Optimal Results

On-Demand | 1 hour
Discussion Topics:
  • Why nearly half of recent product launches were delayed or canceled
  • What makes bringing products and services to market more complex today
  • Best practices for launching products with optimal results

Almost 50% of technology and service providers had a recent product launch delayed or canceled due to COVID-19. Agile has made launch timing more complex, competitive differentiation has become critical, and digital has impacted product delivery and sales channels. Product leaders must change the way they view product launches by taking a more holistic and continuous approach to bringing product and services to market. This complimentary webinar looks at best practices for launching products with optimal results.

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Hosted by
Host
Ron Burns,
Sr Director Analyst

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