We are proud to welcome The Code Company as a new Silver agency partner! Established in 2010, The Code Company quickly earned a reputation within the Australian publishing industry. They’re known for scaling WordPress to provide solutions for complex business problems that other agencies found challenging. Over the last decade, The Code Company has continued to specialize, working exclusively with WordPress and mid-market niche and specialty publishers in Australia and the United States. The company has a cross-functional mix of developers. Together, the team brings expertise in data and content migrations, technical scaling and optimizations, ad tech, and content distribution…
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Panel: Drive digital commerce with content marketing
WATCH NOW Content is the heart of digital commerce. It’s what drives people to your products and keeps them coming […]
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Welcome Aleph, a new Silver agency partner
We are proud to welcome Aleph Incorporated as a new agency partner! Over almost two decades of web development, Aleph’s […]
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It’s official: The future is VIP Go!
We’re excited to announce that by the end of 2020, all WordPress VIP customer sites will be upgraded to […]
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Report: Meeting today’s digital experience needs
Now more than ever, “customer experience” has become synonymous with “digital experience,” and the quality of these experiences is a […]
Read moreOovvuu named a WordPress VIP Featured Technology Partner
We are proud to welcome Oovvuu as a new Featured Technology Partner. Oovvuu is the newest addition to our group of partners demonstrating excellence in implementing best-in-class solutions for WordPress at scale. This Australian media tech “scale-up” provides the market-leading platform to seamlessly embed videos in news articles, supporting publishers’ goals to drive traffic, increase engagement, and improve monetization. Oovvuu was founded by journalists-turned-entrepreneurs with the three-fold mission of: Putting a contextually-relevant video in every article in the world; Delivering trusted news to a billion people; and Creating an advertising model to sustain journalism in the 21st century. Launched in…
Continue readingStreamlining operations for Grupo Abril
READ NOW Grupo Abril, one of the largest media companies in Latin America, sought to streamline the IT sprawl that had arisen from the organic growth and development of its dozens of brands. Taming the sprawl of organic growth Abril’s portfolio was spread across several content management systems, including a custom Ruby On Rails system hosted in-house, another hosted via Amazon Web Services, and a Drupal-based system supported by Acquia. This system was costly and ineffective. Because of IT constraints, some brands hadn’t had a site update in ten years and as a result, had no mobile-optimized version of their…
Continue readingHow we planned the first virtual BigWP in just 3 weeks
https://www.youtube.com/watch?v=HLxgzIZspoo Back in January, we laid out plans for BigWP in 2020. BigWP is an enterprise event series where our customers, partners, and friends gather to share the exciting things they’re building with WordPress at scale. We had a big vision for multiple events in New York, San Francisco, and London this year. Then everything changed. We knew pretty quickly we didn’t want to miss out on BigWP by waiting to see how the pandemic would progress, so we made a quick decision to pivot to a virtual event. This post outlines our approach to the first-ever virtual BigWP. We…
Continue readingUnlocking power and efficiency for News Corp Australia
READ NOW News Corp Australia is Australia’s largest digital news network. Together, its channels see 8 million unique visits a day and 600 million page views a month. Multiple platforms hampered growth With 90+ brands spread across a wide range of platforms, their team suffered from inefficient workflows which hindered their growth. To position themselves for continued success, they needed a flexible enterprise-level digital publishing solution with the power to scale. After a successful test project, News Corp Australia went all in and migrated their 90+ brands to WordPress VIP. Agility at scale Armed with WordPress, an agile platform that…
Continue readingEmpower your team with evidence: Making the case for user research
“One thing we know for sure is good user experience equals good business 1000% of the time,” asserts Cathi Bosco, a designer and UX architect at WordPress VIP agency partner XWP. “Why speculate about the people we are building and designing for,” she asks, when user research is proven to positively impact business outcomes and boost customer satisfaction? In this talk, Cathi makes the case for incorporating evidence-based decision making at any and every stage of product development. Specifically, she recommends semi-structured, informal research studies. According to Cathi, these studies are easy to implement and yield powerful insights, especially when…
Continue readingAnnouncing the expansion of the WordPress VIP Technology Partnership program
We’re pleased to announce WordPress VIP is expanding our Technology Partnership program! Today, we are welcoming new partners and expanding the scope of the program to serve the growing number of marketers and publishers looking to WordPress VIP for technology recommendations in key customer experience categories. WordPress VIP has continued to grow as the leader in enterprise WordPress. Our customers have long included some of the largest publishers in the world. In more recent years, marketers in technology, life sciences, financial services, and other verticals outside traditional publishing have turned to us to help them scale their business. Benefits for…
Continue readingViafoura Named a WordPress VIP Featured Technology Partner
We are proud to welcome Viafoura as a new Featured Technology Partner! Viafoura joins our growing group of partners with proven excellence implementing best-in-class solutions for WordPress at scale. This new partnership offers WordPress VIP clients the ability to integrate a suite of engagement tools onto their digital properties, which will allow them to build and retain a loyal audience. Viafoura is a software company committed to providing media organizations with essential resources and tools that engage audiences and contribute to highly lucrative business strategies. Fueled by a team of dedicated product and data experts, Viafoura ensures that every client…
Continue readingHow to build an ecommerce store that scales with WordPress
High performing ecommerce solutions require both your back and front end to be lightning fast. In fact, according to Google, the probability of bounce increases 32% as page load time goes from 1 to 3 seconds. After a decade of building ecommerce solutions for large organizations, Matias Saggiorato has learned a thing or two about optimizing online stores for speed and performance. Matias is CTO of WordPress VIP partner agency SAU/CAL. The agency is a certified WooCommerce expert and they’ve worked with enterprise clients like Stripe, P&G, Amazon Pay, and Phlearn. In this talk, Matias shares how companies looking to…
Continue readingBehind the scenes of News UK’s rampant speed to value
Long-time client News UK has a need for speed. When they discovered the benefits of the new Gutenberg block editor in WordPress, they saw an opportunity to accelerate their content production. Gutenberg introduced a JavaScript-based drag-and-drop editor to WordPress, along with a customizable building block structure that streamlines content creation. Blocks can be used to insert, rearrange, and style media-rich content with very little technical knowledge – making it perfect for journalists, marketers, and other contributors who need to spin up content quickly without taxing their technical team or outside vendors. An initial pilot program resulted in 60% improvement in speed…
Continue readingPanel: Lead a successful digital transformation
WATCH NOW Did you know that of the 91% of companies pursuing digitization, only 40% successfully achieve it? In this webinar, hear Jary Carter, WordPress VIP’s Chief Revenue Officer, interview a panel of experts on navigating change management at large organizations. In this webinar, you’ll learn: Common digitization pitfalls and how to avoid them How to turn a customer-centered strategy into a competitive advantage Which emerging technologies are helpful, and which are just hype Tips for navigating change through every level of your organization Featuring: Lora Dennis, Senior Vice President of Digital Media at NBCUniversal Owned Television Stations Jonathan Rivers,…
Continue readingPostlight is now a Silver agency partner
We are proud to welcome Postlight as a new agency partner! Postlight is a team of top-tier engineers, product managers, and designers who help large companies modernize and upgrade their organizations, starting with software. They ship beautiful platforms that scale and succeed, and they do it on time. The agency’s success comes down to the sum of its people. From day one, they committed to building a place where people who love their craft want to come and grow. They hire incredible talent and do everything they can to foster a collaborative, supportive environment where everyone can do their best work.…
Continue readingAthletics named a Silver agency partner
We are proud to welcome Athletics as a new agency partner! Athletics is an independent creative studio working at the intersection of strategy, design, and technology. They’re best known for designing contemporary brand identities and online experiences for clients like IBM, The Pulitzer Prizes, MoMA, and Major League Soccer. Creative conspirators Founded in a former boxing gym in Williamsburg, Brooklyn in 2004, Athletics began as a collective of independent designers led by Matt Owens and Jason Gnewikow, who linked together to suit the needs of their particular projects and entrepreneurial ventures. Today, with a team of nearly 30 designers, coders,…
Continue readingEmpowering creative content marketing across remote teams
I recently had the opportunity to present at Discover MarTech, a virtual conference focused on marketing technology and management. My goal was to help fellow marketing managers see the silver lining in something many teams are struggling with right now: how to stay creative as we navigate the new culture of remote work. Automattic, WordPress VIP’s parent company, has always been a fully remote workplace. Well, actually, we prefer the term “distributed,” because there are no central, physical, headquarters. Each Automattician (which is what we call ourselves) works from a home office, or a local co-working space, a coffee shop,…
Continue readingWebinar: Demystifying Decoupled WordPress
WATCH NOW You may have heard a decoupled (or “headless”) CMS can make it simpler to deliver content across multiple channels and devices. However, this approach—where your CMS is completely separate from your front-end user experience—can also add unnecessary complexity, cost, and time to your content management. How can you know whether decoupled is right for your business? Join WordPress VIP’s experts, along with AccuWeather’s Rachael Trost, to explore the pros and cons of decoupled WordPress. In this webinar, you’ll learn: Why (or why not) go decoupled Real-life lessons from AccuWeather’s experience with a headless CMS The most common types of decoupled…
Continue readingDemocratic National Convention Committee launches on WordPress VIP
Today, we are proud to partner with the Democratic National Convention Committee (DNCC) in launching their newly revamped website, powered by WordPress VIP. The new website will connect delegates, members of the media, and those interested in getting involved with the convention with the resources they need to stay up-to-date on convention planning. The site will continue to be updated with original content and innovative tools that invite all Americans to be a part of the historic event. The website has been built with the goal of adhering to some of the most up-to-date accessibility standards used by the…
Continue readingLaunching a global ecommerce platform for OKdo
Recently, we teamed up with our Silver agency partner Box UK to help OKdo launch a new, revenue-generating business line in less than eight months. OKdo is a purveyor of technology products, focused on the rapidly-evolving single board computing (think Raspberry Pi) and internet of things (IoT) markets. OKdo was looking for a holistic technology platform to get their products in front of new customers as quickly as possible. Flexibility at scale After a three-month bidding process, OKdo selected Box UK as their development partner. With years of experience collaborating on complex WordPress implementations at scale, Box UK knew WordPress…
Continue readingOneSignal named a WordPress VIP Gold Technology Partner
OneSignal joins our growing group of partners with proven excellence implementing best-in-class solutions for WordPress at scale. OneSignal is a leader in push notifications with 70% of the web market and supports more than 900,000 developers. Delivering more than 6 billion messages each day, their solution has been implemented on more than 100,000 active WordPress sites. Their mission is to empower effective communication to help great ideas scale. Founded in 2012 as a mobile app development company, founders George Deglin and Long Vo first started off as mobile game developers but ultimately transitioned into creating OneSignal after other push notification…
Continue readingWeidenhammer named a Silver agency partner
We are proud to welcome Weidenhammer as a new Silver agency partner! Weidenhammer was formed in 1978 to help clients with Information Technology. Over 12 years ago, Weidenhammer’s agency arm started building websites on WordPress to better serve their clients’ needs. Today, Weidenhammer builds incredible enterprise-grade web experiences – and has a blast doing it. They pay attention to the subtle design pinstriping and extra functionality that sets websites apart. Their team brings a ton of knowledge, experience and tech-nerdiness to every project. They get a kick out of solving crazy hard problems and achieving what their clients thought wasn’t possible.…
Continue readingDigital River named a WordPress VIP Gold Technology Partner
We are proud to welcome Digital River as a new WordPress VIP Gold Technology Partner! Digital River joins our growing group of partners with proven excellence implementing WordPress at scale. Digital River is now WordPress VIP’s first single-solution, global payments partner, bringing a unique and unparalleled value for our clients. For more than 25 years, Digital River has been an innovator in the world of ecommerce. With its API-powered solutions, Digital River is laser-focused on offering clients the ability to cut through the ever-growing complexities and risk of expanding their commerce globally. Its unique seller of record model allows Digital…
Continue readingWebinar: Build an enterprise newsletter in minutes
WATCH NOW Content is at the core of your customer experiences, so it’s absolutely essential to get it right. But to really drive value, how you manage content matters just as much as what you create. In this on-demand webinar, WordPress VIP and Gold agency partner rtCamp will show you how the Mortgage Bankers Association slashed the time it takes to produce their monthly newsletter from several hours, down to 10 minutes. After all, the equation is simple: decreased time to market = increased value. Now, MBA’s marketing team is empowered to focus on innovation instead of fussing with templates.…
Continue readingResources for the newly remote
Wow, what strange times we find ourselves in. Much of the world’s workforce has been thrust into working remotely, parents are learning to educate their kids at home, and we’re being told to keep our distance from all the people we want to hug even more at a time like this. If you’ve interacted with us, you might know WordPress VIP and our parent company Automattic are fully distributed companies, which means we’re used to working from home, coffee shops, coworking spaces–even campervans. But even that familiar way of working has become disrupted in many ways, as we navigate the…
Continue readingModern Tribe named a Silver agency partner
We are proud to welcome Modern Tribe as a new agency partner! Modern Tribe is one of 33 agencies in this exclusive group with proven excellence implementing WordPress at scale. They are also the founders and creators of The Events Calendar, the number one adopted, selling, and grossing WordPress events management framework. Modern Tribe is a digital agency that specializes in the design and development of industrial-strength WordPress implementations. Huge networks, heavy traffic, complex integrations, custom plugins—brands seek out Modern Tribe when they need to inject enterprise capabilities into the world’s most user-friendly content management system (WordPress!). Comprised of 130+…
Continue readingAward-winning agency Upstatement is now a Silver partner
WordPress VIP is excited to welcome our newest Silver agency partner: Upstatement! Upstatement is a design and engineering studio that builds content creation tools to power valuable user experiences. Drawing on its founders’ deep backgrounds in news and media, Upstatement empowers clients with bespoke content strategies, user experiences, and tools that achieve results. The agency has won Webby Awards three years running, and was named one of FastCompany’s most important design companies of 2019. Founded in 2008, based in Boston, and with 43 employees in five cities, Upstatement works with clients all over the country following an agile process and…
Continue readingFour Kitchens is the newest Silver Agency Partner
WordPress VIP, the leading provider of enterprise WordPress, has added Four Kitchens to its prestigious Featured Agency Partner program. Four Kitchens is widely known as the go-to agency to manage Drupal to WordPress migrations. Four Kitchens started as a “creative collective” in 2006 and has expanded to become a digital agency known for building BIG websites. In the last 14 years, Four Kitchens has helped their client partners launch some of the world’s largest websites, including Economist.com, NBC.com, and CNN.com, as well as countless websites and apps for universities, nonprofits, and enterprise corporations. “We are thrilled and humbled to be…
Continue readingDebunking 5 myths about decoupled WordPress
Thanks to our roles in the WordPress and enterprise software communities, we participate in a lot of conversations with both agencies and brands about the best systems and architectures to power stellar customer experiences. While our official stance is along the lines of, “the best choice is whatever best serves your end user,” our team has decades of collective experience powering some of the most sophisticated implementations of WordPress at scale. And this experience contradicts many of the myths we hear floating around about decoupled WordPress. NEW White paper: What to know before you go decoupled READ NOW Myth #1:…
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