Gartner for Sales Leaders

The complexity of today’s selling environment presents a significant burden for frontline sales managers, with negative consequences on their commercial performance. In fact, high levels of sales manager burden can trigger double-digit declines in team quota attainment. Download Gartner's guide to learn how to rescope the manager role and create an organizational ecosystem to scale manager impact. 

Just as sales enablement helps sellers sell, buyer enablement helps buyers buy by providing them with prescriptive advice and practical support to make the buying process easier to navigate and complete.

Suppliers who can provide them with that information will be rewarded. Gartner research shows that customers are three times more likely to buy a bigger deal with less regret when suppliers provide information perceived as helpful in advancing the purchase process.