What do product leaders at growth companies do differently to achieve stronger performance for the product team and the business as a whole?
We surveyed more than 200 leaders at technology and service companies to distill the best practices that drive revenue and helps develop products that customers want.
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Product managers and their teams need critical insights on buyer needs, market sizes, competitive technologies, market dynamics and go-to-market strategies to achieve success in product management.
The role of a product manager is fundamentally changing as digital business transformations and disruptions take place. As data becomes increasingly more important for the decision-making processes of product managers, analyzing and synthesizing the increasing volumes of information has become a significant challenge for product managers. Gartner’s research and advisory services provide product managers and their teams with valuable insights to navigate the life cycle of products, services and solutions.
Disruptive technologies, dynamic markets and nimble competitors leave technology product management leaders little margin for error. Results-driven product planning requires target customer identification, addressable market sizing, actionable competitive intelligence and customer-centric roadmaps.
Technology product managers are under growing pressure to differentiate their products and improve customer experience, all without compromising time to market. Succeeding at product development requires design thinking, agile methodologies and skills to collaborate with engineering.
Product introduction is a critical step in commercializing a product, and much of it is beyond the product team’s control. For a good product introduction, technology product managers must ensure product teams work effectively with other functions such as sales, marketing and finance.
Technology product managers face increasing challenges of managing product evolution and innovation in markets characterized by accelerated technology cycles, product disruptions and changing customer demands. Adopting suitable product lifestyle management approaches is critical to meet the challenges.
Accelerated technology cycles, frequent market disruptions and elevated customer expectations impact product management. Technology product managers must meet these challenges by adopting new tools and processes, reorganizing their resources, and collaborating with the entire company.
To help navigate the important tasks and issues in product management, explore the Gartner Priorities Navigator for Product Management Teams, which is built around five key decision points along the product life cycle:
Actionable insights and expert guidance to make critical decisions and accelerate growth.
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