Leverage the Twitter Ads ecosystem of tools and products to achieve your business goals, all of which begins with an ad campaign. Use the Ads API to setup your campaigns — everything from the name of your campaign, to the budget, funding instrument and objective.  

Once your Twitter Ads campaigns have been set up and you’re beginning to get the attention of the users you’re targeting, the next step is to analyze the performance of these campaigns. Our suite of endpoints give you granular insights into the performance of your creatives, with the ability to slice your performance by metrics such as engagements, impressions, Retweets, likes, and several others. Gain additional insights into the reach of your campaigns — or even your audience — to optimize your campaigns for your desired objective.

Twitter provides advertisers with a unique creative format, the Promoted Tweet. A Promoted Tweet is a Tweet that doesn’t show up on an advertiser's timeline, but will be displayed on the timelines, searches or profiles of targeted users. That’s just the surface of what’s possible on Twitter, with our continually expanding range of creative Ads formats, including video based formats as well.

Conversions are an important metric for almost any advertiser, and Twitter offers a set of products to help advertisers to measure and optimize their ad campaigns for conversion. Whether you want to track your Website or Mobile App conversions, Twitter offers solutions for both.

Audiences and Targeting are core products of the Twitter Ads ecosystem. Twitter gives advertisers the power to dynamically create and manage specific audience segments, allowing custom Audiences — such as "Twitter users that have visited my website in the last week," or uploading a list of email address collected by an advertiser and several other use cases. These audiences can then be targeted for specific campaigns — for example, targeting the users that have visited a specific product on my website but not checked out, in order to facilitate additional conversions.