Across the FMCG landscape, brands in the personal care category are ahead of the curve, with two-thirds showcasing more digital maturity in an increasingly competitive environment. Home care brands show pockets of excellence, but over 50% of the brands fall in the Challenged or Feeble class. Over-the-counter (OTC) brands place last, lagging digital investments across the board. Each category comes with its own unique set of challenges that brands must navigate to maintain digital relevance and win consumer mind share.
Digital IQ Index February 20, 2020
FMCG UK 2020
Rankings
77 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
Rank
Brand
Class
1
Pampers
Genius
1
Philips
Genius
3
Oral-B
Gifted
4
Gillette
Gifted
5
Nivea
Gifted
6
L'Oreal Paris
Gifted
7
Persil UK
Gifted
8
Colgate
Gifted
8
Dove
Gifted
10
Braun
Gifted
11
Always
Gifted
12
Air Wick
Gifted
12
Garnier
Gifted
14
Corsodyl
Gifted
15
Vanish
Gifted
16
17
18
19
20
20
22
22
24
25
26
26
26
29
29
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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