Get to know our product offerings:
Lead Generation | Marketing Services | Data Insights
Be where the buyers are
Connect better with quality leads
Pay-Per-Click (PPC)
Gartner Digital Markets helps businesses connect with in-market buyers from around the globe. Our PPC services send active software buyers directly to your website through your listing on our trusted network of sites.
Connect with our marketing experts
Our marketing experts work with you to create a customized campaign, set your bid strategy and get website reviews from our experts.
Increase search visibility
In-market buyers see your profile on Capterra, GetApp and Software Advice through organic search.
Access analytics portal and tools
Track and optimize your campaign anytime through our private self-service online portal and find helpful tools for marketing success.
Pay-Per-Lead (PPL)
Gartner Digital Markets provides one-on-one personalized recommendations to buyers searching for the best product for their needs. Our PPL service provides high-quality qualified and tailored leads based on your targeted buyer profile.
Create a targeted buyer profile
Connect with our marketing experts to create a custom, targeted buyer profile set to your specific lead qualifications.
Get a one-on-one consultation
Get your solutions offered to qualified in-market buyers through consultations with our software experts.
Receive real-time leads
Get sales-ready leads, personally verified by software experts, delivered to your inbox or CRM in real time.
Free basic listing
Complete a new listing request today to get your software product listed across the Gartner Digital Markets family of brands.
You’ll receive:
- Detailed product profile
- Ability to collect product reviews
- Listing management portal
Grow your business with marketing services
Review recruitment
Leverage our Reviews as a Service (RaaS) programs to build a trusted online reputation. We offer a signature email campaign, a self-run reviews campaign and review collection opportunities at industry events.
Optimized landing pages
Create custom landing pages that are built to boost conversion rates, designed by our team of experts. We also offer translated landing page services to target global buyers in a variety of languages.
These services are available to software products listed across Gartner Digital Markets. Learn more after requesting a free listing.
Transform user and buyer data into action
Data Insights
Create smarter, data-fueled marketing campaigns and reveal product and customer insights with our Data Insights solutions.
Discover the voice of your customers with Reviews Insights
- Analyze your product’s reviews and ratings performance
- Identify growth opportunities and marketplace competition
- Find text snippets from your reviews to use in marketing efforts
Showcase how your product stacks up with Competitive Comparisons
- Discover your areas of strengths and weaknesses
- Visualize how products rate versus your competition
- Tap into informative reviewer demographics
Learn about potential clients and category traffic through Buyer Discovery
- Streamline smarter account-based marketing efforts
- Leverage real traffic volume and visitor data
- Reveal identifiable prospect opportunities in categories of interest
Be where the buyers are
Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services.