We then develop a strategy that will be highly authoritative, relevant and goes a long way in giving your website the credibility Google now demands. A part of that strategy will be the foundational link requirements building the authority and trust necessary to achieve that first page result. Those foundational links will include social properties such as Google+,Facebook, Twitter, YouTube and even Pinterest. These social properties will be built and expertly optimized for your website properly integrating your business, product or services brand.  This social media integration will also serve to widen your reach and overall potential customer base. (more on Social Media Marketing at http://serphaus.com/what-is-social-media-marketing/)

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So What Is SEO And Why Do I Need It?

Today’s consumers rely on the internet to locate just about any product service or business, so ranking on the first page of the big-time search engines, especially Google, when a consumer types in common phrases or what are referred to as keywords is key to bringing new customers to your business. Consumers want to find you quickly and need to be able to understand who you are and what you offer without sorting through vague and pointless content.

In short, SEO or search engine optimization is, when executed by experts, a strategy that will increase your websites rankings. Online marketing is vital to guaranteeing that your website rises in the ranks of Google and other well-known search engines, so that a consumer using common phrases or popular keywords within your market or industry will find you first.