Tubi
 | |
| Type of business | Subsidiary |
|---|---|
| Founded | April 2014 |
| Headquarters | , |
| Area served | United States, Canada, Australia, United Kingdom, India, and Mexico |
| Founder(s) |
|
| Industry | Entertainment |
| Parent | Fox Corporation |
| URL | tubitv |
| Alexa rank |  4,665 (as of April 18 2020)[1] |
| Registration | None |
| Current status | Active |
Tubi is an American streaming service owned by Fox Corporation and operates under the Fox Entertainment division.[2][3] Launched in 2014 and based in San Francisco, California, it is a free, ad-supported video-on-demand service, with advertisements featured throughout unskippable commercial breaks during programming.[4][5] It is the largest video service in the United States, with over 20,000 movies[6] and television series currently available.[7]
History[edit]
Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks of AdRise in San Francisco, launching in 2014 as a free service.[8][9] In June 2019, Tubi announced it had over 20 million active monthly users,[10] and later in September, the company reported that users had streamed 132 million hours of content.[7]
Sandy Grushow, former Fox TV chairman, is an advisory board member.[11] Mark Amin, former vice chairman of Lionsgate, is an investor. Adrise, the company behind Tubi, has raised $4 million in capital. Principal investors include Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital and Streamlined Ventures.[12][13]
Tubi became inaccessible throughout Europe as a result of the GDPR entering into force on May 25, 2018.[14][15]
In 2019, CEO Farhad Massoud announced Tubi would nearly double its 2018 spend on licensed content, close to 100 million.[16] On September 25, Tubi became available on Vizio Smartcast.[17] On October 21, Tubi launched "Tubi Kids" - a dedicated hub for the streamer's children-centric content via Roku and supported devices. It was also announced that Tubi would launch in the United Kingdom by early 2020.[18][19]
In January 2020, Tubi announced an expansion to Mexico, in a partnership with TV Azteca.[20]
In February 2020, it was reported that Fox Corporation has entered talks into acquiring Tubi. On March 17, Fox announced its acquiring of the company for $440 million. The deal was expected to close by late-June; Farhad Massoudi will remain at the company, which will continue as a separate subsidiary.[21] The deal officially closed on April 20.[3]
Programming[edit]
Tubi provides more than 20,000 titles,[22] including movies and TV shows from such studios as Metro-Goldwyn-Mayer, Paramount Pictures, Lionsgate, Sony Pictures, Warner Bros., Studio 100, Shout Factory, Nelvana, WildBrain, 9 Story Media Group and Bridgestone Multimedia.[23] Tubi uses a real-time bidding platform for advertisers for delivering video ads across various platforms.[24] In February 2019, Tubi signed a distribution deal with NBCUniversal, which includes 400 TV episodes and movies.[25]
References[edit]
- ^ "Tubitv.com Traffic, Demographics and Competitors - Alexa". www.alexa.com.
- ^ "Metro-Goldwyn-Mayer And Lionsgate Invest In adRise -- Parent Company Of Tubi TV -- And License Library Content To Fuel Ad-Supported, Video-On-Demand Service". StreetInsider.com. Retrieved 19 November 2015.
- ^ a b Goldsmith, Jill; Goldsmith, Jill (2020-04-20). "Fox Closes Purchase Of Tubi In Day Of Streaming Deals". Deadline. Retrieved 2020-04-20.
- ^ Niksa, Matt (2019-01-10). "Streaming companies eye contrasting business models, economic issues". Boston University News Service. Retrieved 2019-01-10.
- ^ Reisinger, Don (2019-04-28). "What Is Tubi (and Is It Worth It?)". Tom's Guide.
- ^ Barnes, Jess (2019-10-23). "Tubi is A Really Great Free Cord Cutting Streaming Service With 15,000 Free Movies & TV Shows". Cord Cutters News. Retrieved 2019-11-11.
- ^ a b "With Streaming Up 40% Since May, Tubi to Launch Tubi Kids & Expand to UK".
- ^ Roettgers, Janko (16 April 2014). "Tubi TV wants to take on Crackle with free movies and TV shows". GigaOm. Retrieved 15 August 2019.
- ^ Spangler, Todd (16 April 2014). "Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of)". Variety. Retrieved 15 August 2019.
- ^ Roettgers, Janko; Roettgers, Janko (2019-08-05). "Tubi Launches Marketing Campaign in New York, Los Angeles, Chicago and Detroit". Variety. Retrieved 2019-11-11.
- ^ "Tubi TV Lands Paramount Flicks". Multichannel. 11 March 2015.
- ^ "AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs". TechCrunch. 16 October 2012.
- ^ "AdRise Launches Tubi for free VOD". RapidTVNews. 18 April 2014.
- ^ https://www.trustedreviews.com/news/tubi-tv-app-3489197
- ^ https://gdpr.tubi.tv/
- ^ Hayward, Andrew. "Tubi: Everything you need to know about the free movie and TV streaming service". Tech Radar. Retrieved 21 February 2020.
- ^ Lafayette, Jon. "Tubi Available Via Vizio Smartcast Sets". Retrieved 2019-09-25.
- ^ "Tubi heads to the U.K., launches Tubi Kids". FierceVideo.
- ^ White, Peter; White, Peter (October 14, 2019). "AVOD Service Tubi To Launch In The UK In 2020; Preps Kids' Service – Mipcom".
- ^ "Tubi to expand in Mexico later this year". PPC Land. 2020-02-02. Retrieved 2020-02-02.
- ^ Baysinger, Tim (March 17, 2020). "Fox Buys Ad-Supported Streaming Service Tubi in $440 Million Cash Deal". The Wrap.
- ^ "Tubi is A Really Great Free Cord Cutting Streaming Service With 15,000 Free Movies & TV Shows". Cord Cutters.
- ^ "Tubi TV Grabs $6 Million From MGM, Lionsgate And Others For Its Free, Ad-Supported Streaming Service". TechCrunch. Retrieved 9 November 2015.
- ^ "AdRise Launch RTB-Based Connected TV Ad Platform". VideoAdNews. 15 March 2012.
- ^ "Tubi Inks NBC Universal Catalog Deal – Media Play News".
