In relentless pursuit of the ideas that matter and the stories that captivate.

Illustration: Julien Pacaud; Dennis Galante / Corbis | From: Genes Are Overrated

“Explaining what just happened, and what is happening, is a core mission for The Atlantic.” Take it from Editor in Chief Jeffrey Goldberg: “The Atlantic was created for moments like this.”

The Atlantic doesn’t just report the news. For 161 years, we’ve been questioning the status quo—and challenging readers to rethink the world around them.

A History of Provoking

John Muir’s The American Forests sparks establishment of the National Park System.

Vannevar Bush’s As We May Think was credited with predicting the rise of the Internet.

Republished in The Atlantic, Martin Luther King’s Letter from Birmingham Jail took the civil rights movement to the next level.

The New York Times and others credited Andrew Sullivan’s Why Obama Matters with influencing the fate of the 2008 elections.

Anne-Marie Slaughter's Why Women Still Can't Have It All sparks a national conversation on women and work

Graeme Wood’s blockbuster piece What ISIS Really Wants was the most engaged article online in 2015, according to Poynter.

Ta-Nehisi Coates offered a history of Barack Obama’s history-making presidency with My President Was Black, leading to a second reprinting of the issue.

Audience + Platforms

We reach thinking people—and make them think harder.

The Atlantic’s audience is influential, curious, and eager to leave a lasting mark on the world. Never ones to shy away from change, they seek out new ideas, challenge conventions—including their own—and ultimately aim to foster progress.

1.9MM

readers

Source: MRI DOUBLEBASE, 2018

Digital

33.7MM

global unique visitors

Source: GOOGLE ANALYTICS, AVG. MARCH 2019

Events

19k+

thought-leaders attend AtlanticLIVE events each year

How to work with The Atlantic

Atlantic Re:think is our award-winning branded content studio, providing our advertising partners with new ways to connect directly with The Atlantic’s influential audience.

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Awards, Notables, and Quotes

The Atlantic has gotten very good at flipping conventional wisdom upside down.The Washington Post

The Atlantic does this a lot: launches large, provocative conversations that you later hear endlessly dissected on cable news, in the blogosphere, and on Twitter. It is a think piece factory.NPR

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