Marketing

Gartner Glossary

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Digital Experience Platform (DXP)

A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimization of contextualized digital experiences.

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Gartner Marketing Symposium/Xpo®

Gartner 2020 Marketing Symposium/Xpo® covers digital transformation, marketing strategy, customer insights, marketing technology, customer experience & more