As data and analytics have become the foundation of marketing, having the right skills and proficiency is crucial to achieving peak marketing performance. Collecting, tracking, analyzing and applying marketing data and analytics to differentiate how customers are engaged across channels is a vital challenge that today’s marketing leaders must overcome.
Marketing Data and Analytics
Increase data and analytics proficiency to reach peak marketing performance
Marketing analytics proficiency is critical for success
How Marketers Can Increase Their Proficiency in Marketing Analytics to Reach Peak Performance
Leading marketers are developing new competencies in areas such as data sourcing, integration and management, and advanced analytics in order to meet the demands of greater automation and personalization.
Insights you can use
Gartner insights on marketing data and analytics facilitate deeper customer understanding to help you gain a competitive edge and prove ROI.
Balancing privacy with marketing data-driven personification and personalization
Seventy-three percent of marketers believe that privacy concerns will raise major barriers to data-driven, personalized marketing over the next two years. Learn the four priorities that marketing leaders should prioritize to achieve effective personalization.
Unifying proliferating data sources to improve decisions and performance
Fifty-two percent of marketing analytics leaders say their teams spend the majority of their time on data management, integration and formatting, instead of performance improvement. Learn how to improve your marketing data collection for more impactful marketing.
Defining KPIs and communicating results to skeptical partners
More than 50% of marketing analytics leaders have limited trust in modeling techniques they employ. Learn how marketing leaders can improve their data and analytics.
How we work with you
Our experts, backed by unbiased data, help you increase your organization’s data and analytics proficiency.
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Case Study
AARP Takes on Differentiated CX for their Increasingly Tech-Savvy Members
AARP saw the opportunity to deliver differentiated value that built on their reputation for exceptional customer service in digital. The AARP Member Experience Team recognized that major change was required from a technology, data and governance perspective to go from 25 years of a direct mail strategy to a personalized experience in the digital world.
Gartner Topic Experts
We understand your challenges. We’ve been there. Our experts bring fresh ideas and best practices from years of success in the field — providing you with the confidence to lead boldly and help your team execute.
Lizzy Foo Kune
Sr Director Analyst
Andrew Frank
Distinguished VP Analyst
