Digital dexterity is as scarce as it is valuable. Throughout the organization, only 9% of employees have high digital dexterity. Digital dexterity can be built through a compelling digital business narrative and by engaging upskilling initiatives.
Communications, a function with deep employee understanding and access, is well-positioned to capitalize on these opportunities and create value for the organization.
To create value in the digital business era, communicators should:
- Understand digital dexterity and its core components
- Partner with relevant business units to craft a digital business narrative that successfully promotes the importance of digital dexterity to employees
- Use communications skills, such as audience listening, to develop targeted solutions capable of engaging a broad spectrum of employees with digital transformation
Download this research now to learn how to craft a digital business narrative and how to engage employees through digital dexterity.