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Introducing Business Insights
Personalized tips to guide your business to success on Twitter
The power of Twitter
The power of the platform comes straight from our audience — the brave, the bold, the game-changers, and the superfans. They’re leaned in, leading the way, and driving the conversation. And this is exactly what makes Twitter so powerful, impactful, and unique as an advertising platform — because it connects you with them.
#1
Twitter is the #1 platform for discovery1
79%
79% of people on Twitter like to discover what's new2
53%
53% of people on Twitter are more likely to be the first to buy new products2
26%
People spend 26% more time viewing ads on Twitter than on other leading platforms3
1 Source: Twitter internal data
2 Source: Kantar, “News Discovery & Influence on Twitter”, Global, 2017
3 Source: OMG + Twitter, Receptivity with Neuro-Insight, October 2018; US, BR, JP
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Character Count podcast
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Get better at Twitter
Follow @TwitterBusiness for the latest trends and best tips on promoting your business