Analyst: Sam New
Analyst: Sam New
External manufacturing is by no means a new concept. However, the advent of digital business and increasing personalization of products has led to a fundamental shift in the requirements of brand owners, who are the buyers of external manufacturing services. In parallel, third-party manufacturing service providers have diversified away from commoditized, low-margin manufacturing and testing and into adjacent, value-added services. As these shifts continue to unfold, relationships between brand owners and external manufacturers are both broadening and deepening.
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