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Gartner Digital Markets comprises the three leading B2B software search websites — Capterra, GetApp and Software Advice. Together, we’re the top destination for software buyers to discover, research and ultimately connect with the best software service for their needs.

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Stay up to date with the latest insights, trends and research from our B2B experts.

10 Do’s and Don’ts: Take Control of Online Customer Reviews

User reviews play an essential role in your ability to reach even more tech-savvy customers. Learn how to respond to reviews the right way (and what to avoid).

10 Do’s and Don’ts: Take Control of Online Customer Reviews

User reviews play an essential role in your ability to reach even more tech-savvy customers. Learn how to respond to reviews the right way (and what to avoid).

Read Now

Five Software Marketing Trends for 2020

Maximize your marketing efforts this year with these top five 2020 marketing trends.

Five Software Marketing Trends for 2020

Maximize your marketing efforts this year with these top five 2020 marketing trends.

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What Software Providers Can Do During Times of Disruption

To weather disruptions or downturns, think strategically about resource prioritization while continuing to nurture long-term initiatives.

What Software Providers Can Do During Times of Disruption

To weather disruptions or downturns, think strategically about resource prioritization while continuing to nurture long-term initiatives.

Read Now

Gartner Digital Markets has an unparalleled search strategy to drive high-quality, organic traffic to its sites — which is reflected in the quality of leads.

Rachael Hoerauf

Manager, Demand Generation, Oracle NetSuite

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