Get Started with Advertising

The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Use this lesson to: Learn how the Facebook ad auction works Know how budget pacing affects the delivery of your ads, Understand how ad...

Use this lesson to: Learn why an ad may not be approved. Know what content is acceptable for your ad’s headline, landing pages and more. See examples of creative you can and can’t use when advertising on the Facebook family of apps and...

Ads Manager is where you can view, edit, and access performance reports for all your campaigns, ad sets, and ads.

This course explores how our Facebook Community Standards, Instagram Community Guidelines, partner monetization policies, enforcement policies, collaboration with industry partners and advertiser tools can help brands feel safe when advertising across the Facebook family of apps and services.

This course is intended for people who use Business Manager to manage their ad account(s). Through a series of lessons, you'll learn how to view and manage your billing, payments and tax information.

Facebook's campaign structure makes it easy for you to organize, optimize and measure the performance of your ads. In this course you will learn how to organize your ad within the campaign structure on Facebook.

Ads Manager is a unified ads creation tool for everyone who wants to advertise on Facebook, Instagram, Messenger, or Audience Network. This course teaches you to create, publish, and purchase ads on the Facebook family of apps and services.

You’ve launched ads on Facebook, and now you want to locate, manage, or update them in Ads Manager. This course has you covered — whether you’re just starting out, or already running thousands of ads across the Facebook family of apps and services.

Learn how Audience Network can improve results for your direct response campaigns and help you reach your audience through native, interstitial, banner, and in-stream and rewarded video placements on third party mobile apps and websites.

Audience Network helps extend the reach of your Facebook campaigns by delivering your ads on third-party apps and websites. This course covers everything you need to get started.

Whatever your objective, Facebook and Instagram are both essential advertising platforms. Use this lesson to: Learn what Facebook and Instagram offer as individual platforms. See how advertisers are successfully using Facebook and Instagram together.

This introductory course on billing and payments is intended for people new to advertising on Facebook's family of apps and services. Through a series of lessons, you'll learn how to add a campaign budget, use tools to control your ad spend, understand when you'll be charged for ads and edit your billing and payments settings in Ads Manager.

This course teaches you about Facebook policies for ads about social issues, elections, or politics, as well as how to get authorized to run such ads and properly identify and label them.

In this series of courses, we'll show you how to promote your business from your Facebook Page. We'll explore the types of ads you can run and show you how to manage, edit, measure and optimize your Page promotions.

Use this lesson to: Implement a targeting strategy that focuses on reach and precision and eliminates waste. Differentiate between Core, Custom and Lookalike Audiences.