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Increase Online Sales
Drive sales on your website or right from Facebook platforms.
Overview
Facebook tools help you turn shoppers into customers.
Drive sales both on and off Facebook.Increase conversions on your website, or sell your products through Facebook.
Showcase the most relevant products.Automate your ads to show products that are tailored to each person’s interests.
Connect online and offline shopping.Create a Custom Audience for your ads to reach people who have visited your store.
Set Up Shop
Upload a catalog for free, and let people shop from their favorite Facebook platforms.
Uploading a catalog is the first step to growing your online sales.
A product catalog lets people easily shop and buy from your store. It also unlocks advertising features that help you reach the people who are likely to love what you have to offer. You can use your catalog to run dynamic ads, set up shopping on Instagram, connect to a business Page shop and more.
Let people browse and buy your products without ever leaving Facebook.
Set up a Facebook Shop, where people can browse your products, learn more about them and check out, right from the app.
Get step-by-step instructions for setting up a Facebook Shop
Tag products in your posts and stories to let people shop on Instagram.
Instagram can help you connect with people at each stage of the customer journey. Connect people with your products in photos, videos and stories, and let them discover and buy when they’re most inspired.
Ad Types
Find the ad type that showcases your unique offerings.
Dynamic ads
If you have a product catalog, you can use dynamic ads to automatically promote the specific product someone is most likely to purchase.
Travel ads
Automatically promote the most relevant travel inventory to people likely to book flights, hotels and more.
Event ads
Use event ads to increase ticket sales for upcoming concerts, shows and events.
Ad Objectives
Choose the advertising objective that fits your store setup.
Conversions objective
If your online store lives on a platform outside of Facebook, the conversions objective helps you increase page visits, sales or another action on your website.
Catalog sales objective
The catalog sales objective helps you drive sales from your Facebook catalog. This objective can be paired with dynamic ads to automatically show people the most relevant products from your Facebook Shop. Or, use collection ads to show items from your catalog that people can tap to learn more or browse similar items.
Audiences
Define the shopping audience you want to reach. Then find more customers just like them.
Custom Audiences
Deliver your ads to people you already know, whether that’s through the Facebook Pixel, SDK or a list of people who have visited your store. You can even exclude people who have already completed a purchase, or you can retarget people who have visited your products in the past 90 days but not completed the checkout.
Lookalike Audiences
Find new people who are similar to your best customers. Lookalike audiences help you reach people with similar interests and behaviors as the people who have purchased from your online store or app in the past.
Facebook Measurement
Get deeper insights about the customer journey with free measurement.
Facebook offers measurement tools that help you understand where and how people are buying your products. Find analytics, A/B tests and attribution reports to see the impact of your ads on your customers’ purchasing decisions.
Learn about all the ways Facebook measurement can help your business grow
Want some extra help with your online sales?
Facebook Marketing Partners can help with a broad range of marketing solutions. Find one who's ready to help your online business thrive.
Free Courses
Find more lessons and advice for boosting sales with these free Facebook courses.
eCommerce and Retail
Learn how to inspire customers to interact with your products or services.
Dynamic ads
See how automated product ads can help your business.
Conversion Objective
Get a closer look at the Facebook tools available to help increase conversions.
Success Stories
Read about other businesses using Facebook solutions to grow their sales.
