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Increase Brand Awareness
You build the brand. Facebook helps you tell everyone about it.
Overview
It’s always a good time to build awareness for your brand or business on Facebook.
Get the word out.Let people know about your new or upcoming business.
Establish a following.Stay top of mind so people think of your brand when it’s time to buy.
Reach more people.Build a bigger audience of people who are similar to your best customers.
Create a Presence
Growing awareness is as easy as using the Facebook family of apps.
Facebook Pages
Create a Facebook Page where your business can connect with your community and keep them updated with what’s new.
Instagram business profiles
Perfect for showcasing products or developing a visual brand identity, Instagram allows you to share images and videos with captivated audiences.
WhatsApp business profiles
Create a WhatsApp business profile to keep in touch with customers and help them find your website or store.
Messenger conversations
Put your brand at the center of conversation and build meaningful relationships with current and potential customers.
Advertising Solutions
Reach more people with ads that get you noticed.
Brand awareness advertising objective
From video to carousel to Instant Experiences, Facebook and Instagram brand awareness ads are versatile and attention-grabbing. They help you reach people who are most likely to remember your ad, and help improve brand recall.
Reach advertising objective
With the reach objective, Facebook will show any ad type you choose to the maximum number of people in your target audience, across Facebook, Instagram, Messenger and WhatsApp. You can set the maximum number of times someone will see your ad, and the amount of time between impressions.
Video views advertising objective
If you’re raising awareness through a video ad, the video views objective helps you make deeper connections with people who are likely to watch the video for 2 seconds, 15 seconds or more.
Ad Buying
Choose the way your ads reach your audience.
Auction
The Facebook auction delivers the most relevant and highest-performing ads from your campaign. This buying type offers more flexibility for which ads people see.
Find out if the auction buying type is right for your brand campaign
Reach and Frequency
If you want more control over often people see your ads and the order they see them, select the reach and frequency buying option.
Find out how to pair reach and frequency with your advertising objective
Target Rating Points
Advertisers with an account representative can use Target Rating Points buying. This allows you to plan and buy video campaigns using Nielsen-verified TRPs on Facebook and Instagram.
Maximize your reach.
Find out how combining out-of-home and Facebook advertising can help you connect with a broader audience.
Ad Optimizations
Focus your advertising efforts even further.
Ad recall lift optimization
The ad recall lift optimization delivers your ads to people who are most likely to remember your ads in the future. After your campaign, you’ll be able to see a report of the estimated number of people who would remember seeing your ad if asked within two days.
Video views optimization
You can use the video views optimization to deliver your ads to people who are most likely to watch your video for specified durations. This optimization is available with the video views objective.
Facebook Measurement
Get free reports about your brand perception with Facebook measurement solutions.
Your business can get reports about brand awareness and perception across Facebook platforms and TV. Find tools like brand lift studies, ad recall lift metrics and split testing that help businesses improve their advertising strategies.
Free Courses
Start building awareness for your brand with these free courses.
Brand Awareness Objective
Learn how to set up a successful campaign and measure ad recall.
Reach Objective
Find out how to make the most of your reach objective campaigns.
Brand Best Practices
Discover tools across Facebook platforms that help build your brand.
Success Stories
See how businesses like yours are finding success with Facebook's brand awareness solutions.
