Facebook Ads Guide
Get the creative specs and technical requirements for ads on the Facebook family of apps and services.
What is the Facebook Ads Guide?
The Facebook family supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two components: The format (what it looks like) and the placement (where it will be displayed).
Ad Formats
Video
Show off product features, and draw people in with sound and motion.
Image
Drive people to destination websites or apps through high-quality visuals.
Collection
Encourage shopping by displaying items from your product catalog—customized for each individual.
Carousel
Showcase up to ten images or videos within a single ad, each with its own link.
Instant Experience
Instant Experience, formerly called Canvas, provides a full-screen, mobile-optimized experience instantly from your ad.
Lead Generation Ads
Offers
Post Engagement
Most Page posts on Facebook can be boosted to deliver more likes, comments, shares, and photo views.