The digital era has created a hypercompetitive market for critical talent, and its increased transparency has changed that talent’s behaviors and expectations. Gartner research can help you create employment branding centered on three interrelated imperatives — capturing attention, fostering connection and inciting action.

Prospects have become more skeptical of what employers say about themselves. Gartner can help you stop dialing up appealing brand attributes to compensate for brand weaknesses and start actively addressing brand misperceptions.

Despite investments in culture, only one-third of organizations have the culture they actually need to drive future business performance. Gartner has identified three essential conversations CEOs should have with their CHROs to establish a culture that drives performance.