Sellers are overwhelmed by the volume of internal support resources provided by their organizations. This increased internal complexity is causing lost or stalled deals. The traditional resources being provided by organizations are not aligned to the discontinuous way that customers move through the buying journey. These trends are leading to lower conversation rates and struggles for buyers trying to complete the purchase process.

Sales leaders will need to leverage new technology and tools for reps as they help B2B buyers through the complex buying journey. Gartner can help you develop a vision for sales enablement that includes content, training and coaching.

Today’s buyers are navigating an increasingly complex purchasing cycle. As they move through the process, they are looking for suppliers to guide them forward and provide value every step of the way. Gartner can provide you with the tools to increase the quality of buyer interactions to maximize sales effectiveness.

The complexity of selling has increased significantly, while access and ability to provide value to customers has decreased markedly. Gartner can teach you how sales organizations are better enabling customers to confidently progress through the buying process using tools and support aligned to how they actually buy.