marketing

See also: Marketing and márketing

English

Verb

marketing

1. present participle of market

Noun

marketing (countable and uncountable, plural marketings)

1. Buying and selling in a market.
   • 1961, Arkansas Agricultural Experiment Station, Bulletin (page 16)

     The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.

2. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.
   • 2013 May 25, “No hiding place”, in The Economist‎^[1], volume 407, number 8837, page 74:

     In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

3. (up to the 1920s, archaic) Shopping, going to market.
   • 1859, Charles Dickens, A Tale of Two Cities:

     Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article […]

   • 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223):

     [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.

Hyponyms

(promotion of sales) advertising, branding, pricing, sales, promotion

Derived terms

promotion, distribution and selling

• affiliate marketing
• ambush marketing
• antimarketing
• direct marketing
• e-marketing

• event marketing
• influencer marketing
• marketing collateral
• marketing research
• membership marketing

• multi-level marketing
• niche marketing
• viral marketing

Translations

buying and selling in a market

• Finnish: kaupankäynti (fi)
• Greek: εμπορία (el) f (emporía)

• Persian: خرید و فروش‎ (xarid-o-foruš)
• Russian: торго́вля (ru) f (torgóvlja)

the promotion, distribution and selling of a product or service

• Albanian: marketing m
• Arabic: تَسْوِيق‎ m (taswīq)
• Armenian: մարքեթինգ (hy) (markʿetʿing)
• Azerbaijani: marketinq
• Belarusian: ма́ркетынг m (márkjetynh), марке́тынг m (markjétynh)
• Bengali: বিপণন (bipṇôn)
• Bulgarian: маркетинг m (marketing)
• Catalan: màrqueting (ca) m
• Chinese:

  Mandarin: 市場營銷 (zh), 市场营销 (zh) (shìchǎng yíngxiāo), 營銷 (zh), 营销 (zh) (yíngxiāo)

• Czech: marketing (cs) m
• Danish: markedsføring c
• Esperanto: marketiko
• Estonian: turundus
• Finnish: markkinointi (fi)
• French: mercatique (fr) f, marketing (fr) m
• Galician: mercadotecnia f
• Georgian: მარკეტინგი (marḳeṭingi)
• German: Marketing (de) n
• Greek: αγοραία προώθηση f (agoraía proóthisi), μάρκετινγκ (el) n (márketingk), αγοραλογία (el) f (agoralogía), προώθηση (el) f (proóthisi) (of a specific product)
• Hindi: विपणन m (vipṇan)
• Hungarian: marketing (hu)
• Italian: marketing (it) m
• Japanese: マーケティング (ja) (māketingu)
• Kazakh: маркетинг (marketïng)
• Korean: 마케팅 (ko) (maketing)
• Kyrgyz: маркетинг (marketing)
• Lao: ການຕະຫຼາດ (lo) (kān ta lāt)

• Latvian: tirgvedība f, tirgzinība f, mārketings m
• Lithuanian: rinkodara f
• Macedonian: маркетинг m (marketing)
• Moroccan Amazigh: ⴰⵙⴳⴷⵣ m (asgdz)
• Norman: markét'tie f
• Norwegian:

  Bokmål: markedsføring m or f

  Nynorsk: marknadsføring f

• Persian: بازاریابی‎ (bâzâr-yâbi), مارکتینگ‎ (mârketing)
• Polish: marketing (pl) m
• Portuguese: marketing (pt) m, mercadologia f
• Russian: ма́ркетинг (ru) m (márketing), марке́тинг (ru) m (markéting)
• Scottish Gaelic: margadh
• Serbo-Croatian:

  Cyrillic: ма̀ркетинг m

  Roman: màrketing (sh) m

• Slovak: marketing m
• Slovene: trženje n, marketing m
• Spanish: mercadotecnia (es) f
• Swedish: marknadsföring (sv) c
• Tajik: маркетинг (marketing)
• Thai: การตลาด (gaan-dtà-làat)
• Turkish: pazarlama (tr)
• Turkmen: marketing
• Ukrainian: ма́ркетинг (uk) m (márketynh), марке́тинг (uk) m (markétynh)
• Uzbek: marketing (uz)
• Welsh: marchnata (cy)

(archaic) earlier (until the 1920s), shopping, going to market

The translations below need to be checked and inserted above into the appropriate translation tables, removing any numbers. Numbers do not necessarily match those in definitions. See instructions at Wiktionary:Entry layout#Translations.

Translations to be checked

• Lithuanian: ^{(please verify)} rinkodara

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French

Etymology

Borrowed from English marketing.

Pronunciation

• IPA^(key): /maʁ.ke.tiŋ/

Noun

marketing m (plural marketings)

1. marketing

Synonyms

• mercatique m

See also

• commercialisation

Further reading

• “marketing” in Trésor de la langue française informatisé (The Digitized Treasury of the French Language).

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Hungarian

Etymology

Borrowed from English marketing.

Pronunciation

• IPA^(key): [ ˈmɒrkɛtiŋɡ]
• Hyphenation: mar‧ke‧ting
• Rhymes: -iŋɡ

Noun

marketing (plural marketingek)

1. marketing

Declension

Inflection (stem in -e-, front unrounded harmony)
	singular	plural
nominative	marketing	marketingek
accusative	marketinget	marketingeket
dative	marketingnek	marketingeknek
instrumental	marketinggel	marketingekkel
causal-final	marketingért	marketingekért
translative	marketinggé	marketingekké
terminative	marketingig	marketingekig
essive-formal	marketingként	marketingekként
essive-modal	—	—
inessive	marketingben	marketingekben
superessive	marketingen	marketingeken
adessive	marketingnél	marketingeknél
illative	marketingbe	marketingekbe
sublative	marketingre	marketingekre
allative	marketinghez	marketingekhez
elative	marketingből	marketingekből
delative	marketingről	marketingekről
ablative	marketingtől	marketingektől
non-attributive possessive - singular	marketingé	marketingeké
non-attributive possessive - plural	marketingéi	marketingekéi

Possessive forms of marketing
possessor	single possession	multiple possessions
1st person sing.	marketingem	marketingjeim
2nd person sing.	marketinged	marketingjeid
3rd person sing.	marketingje	marketingjei
1st person plural	marketingünk	marketingjeink
2nd person plural	marketingetek	marketingjeitek
3rd person plural	marketingjük	marketingjeik

Derived terms

• marketinges

(Compound words):

• marketingosztály

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Italian

Etymology

Borrowed from English marketing.

Noun

marketing m (invariable)

1. marketing (commercial activities)

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Polish

Etymology

From English marketing.

Pronunciation

• IPA^(key): /marˈkɛ.tink/

Noun

marketing m inan

1. marketing (promotion, distribution and selling of a product or service)

Declension

declension of marketing

	singular
nominative	marketing
genitive	marketingu
dative	marketingowi
accusative	marketing
instrumental	marketingiem
locative	marketingu
vocative	marketingu

Derived terms

• (noun) marketingowiec
• (adjective) marketingowy

Further reading

• marketing in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
• marketing in Polish dictionaries at PWN

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Portuguese

Etymology

Borrowed from English marketing.

Pronunciation

• (Brazil) IPA^(key): /ˈmaʁ.ke.t͡ʃĩ/

Noun

marketing m (usually uncountable, plural marketings)

1. marketing (communication and interaction with costumers)

   O setor de marketing está avaliando o público-alvo.

   The marketing department is analysing the target audience.

2. (informal) promotion (the act of promoting a product or service)

   Fiz um marketing da nossa banda.

   I put out some promotion for our band.

Synonyms

• (marketing): mercadologia (less common)
• (promotion): promoção

Derived terms

• marketing direto
• marqueteiro

Related terms

• mercado
• telemarketing

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Serbo-Croatian

Etymology

Borrowed from English marketing.

Pronunciation

• IPA^(key): /mǎrketinɡ/
• Hyphenation: mar‧ke‧ting

Noun

màrketing m (Cyrillic spelling ма̀ркетинг)

1. marketing

Declension

Declension of marketing

	singular	plural
nominative	marketing	marketinzi
genitive	marketinga	marketinga
dative	marketingu	marketinzima
accusative	marketing	marketinge
vocative	marketinže / marketingu	marketinzi
locative	marketingu	marketinzima
instrumental	marketingom	marketinzima

References

• “marketing” in Hrvatski jezični portal

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Spanish

Etymology

Borrowed from English marketing.

Pronunciation

• IPA^(key): /ˈmarketin/, [ˈmarket̪ĩn]

Noun

marketing m (plural marketings)

1. marketing

Alternative forms

• márketing

Further reading

• “marketing” in Diccionario de la lengua española, Vigésima tercera edición, Real Academia Española, 2014.