A CMO Action Guide: How Leading Brands Outperform in Uncertain Times explores how brands take risks in "the turns." The most successful CMOs prepare and lead in uncertain times, building agility into strategy and decision making. This guide will help you plan and prepare for uncertainty while also answering critical questions such as:
- How to outperform in uncertain times?
- Should we focus on cost optimization or cost cutting?
- How CMOs are reducing strategic uncertainty?
