The best companies and leaders optimize costs to fund innovation and growth

Be bold and take the offense on cost optimization

When cost pressure hits from any front, it’s tempting to take a defensive approach: Cut your way to growth by slowing down, or even cancelling, ambitious projects and investments.

However, Gartner research shows that the best companies proactively take a strategic approach to cost optimization. As a result, while many of their peers stall, these companies actually grow when faced with cost headwinds.

Successful companies put a cost optimization plan in place 

• 60 companies classified as “Efficient Growth” optimized costs strategically
• Following a recession, they posted 13% EBITDA growth rate compared to all others, who posted -1%, setting them up for long-term growth