goPuff

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goPuff
GoPuff logo.jpg
Type of site
Private
Founded2013
HeadquartersPhiladelphia, Pennsylvania, United States
Area servedSelected US cities
Founder(s)Yakir Gola, Rafael Ilishayev
IndustryRetail
ServicesOnline platform for convenience delivery
URLwww.gopuff.com
Native client(s) oniOS, Android

goPuff is a digital convenience delivery service[1][2] operating in over 150 US locations as of January 2020.[3] Users can order items online or via the goPuff app and get the items delivered.[4]

goPuff primarily delivers goods typically found in convenience stores such as snacks, drinks, household items, toiletries as well as pet and baby products like diapers.[5] Beer, wine, and spirits are available for delivery in some markets.[citation needed]

History[edit]

goPuff is headquartered in Philadelphia, Pennsylvania, and was founded in 2013 by two Drexel University students: Yakir Gola and Rafael Ilishayev. Both were included in a 2017 Forbes 30 Under 30 list for retail and ecommerce[6] and later in the year, were together named Target Magazine's target marketer of the year.[7] The company was originally an on-demand hookah delivery service but quickly expanded to delivering food and goods typically sold in convenience stores.[8]

In December 2015, GoPuff launched a beer delivery service called goBeer.[9] In May 2016, they launched an alcohol delivery service called goBooze.[10][11][12]

In 2019, goPuff opened a new headquarters in the Finnigan's Wake building in Northern Liberties.[13][14]

Privacy concerns[edit]

In 2018, researchers from Northeastern University found that the GoPuff mobile app covertly records user interactions that involved personal information, and was transmitting the resulting video to a website affiliated with analytics company Appsee.[15] GoPuff's session replay technology was called "most troubling" by the Northeastern team.[16]

In reaction, GoPuff amended its privacy policy to disclose possible data transfer to Appsee, and stated that it would remove Appsee code from future versions of its iOS and Android apps.[15] Appsee criticized GoPuff for apparently having "misused" Appsee's technology and violating its terms of service which "forbid customers from tracking any personal data with Appsee."[15]

Description[edit]

goPuff differs from most on-demand delivery apps in that it owns local facilities in the cities it services as opposed to acting as a platform for other businesses, and does not use any third party courier systems or middlemen to deliver.[3][17] goPuff's mascot is a pufferfish named Puff.[18]

References[edit]

  1. ^ NBC.
  2. ^ Entrepreneur.
  3. ^ a b Philly Mag.
  4. ^ WSJ.
  5. ^ CNBC.
  6. ^ "30 Under 30 2017: Retail & Ecommerce". Forbes. Retrieved 2018-03-19.
  7. ^ Fletcher, Heather. "GoPuff's Brand Magic - Target Marketing". Target Marketing. Retrieved 2018-03-19.
  8. ^ Boston Magazine.
  9. ^ Philly Business Journal.
  10. ^ xConomy.
  11. ^ www.americaninno.com https://www.americaninno.com/chicago/inno-news-chicago/alcohol-delivery-app-gobooze-launches-in-chicago/. Retrieved 2020-05-01. Missing or empty |title= (help)
  12. ^ www.bizjournals.com https://www.bizjournals.com/philadelphia/news/2016/05/10/on-demand-delivery-company-launches-new.html. Retrieved 2020-05-01. Missing or empty |title= (help)
  13. ^ PhillyVoice.
  14. ^ www.bizjournals.com https://www.bizjournals.com/philadelphia/news/2019/08/05/fast-growing-philadelphia-startup-inks-delivery.html. Retrieved 2020-05-01. Missing or empty |title= (help)
  15. ^ a b c Hill, Kashmir (2017-07-03). "No, Your Phone Isn't Secretly Recording You". Gizmodo. Retrieved 2018-07-05.
  16. ^ Weiss, Elizabeth. "Your smartphone is spying on you, but not how you think", USA Today (July 6, 2018), p. 3B.
  17. ^ Paste.
  18. ^ Tech Cocktail.

Bibliography[edit]

External links[edit]

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