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Yoast SEO

Von Team Yoast

Beschreibung

Yoast SEO: Das #1 WordPress SEO Plugin

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

DON’T LET YOUR COMPETITORS WIN

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Titel und Metabeschreibung als Vorlage für bessere Markenpflege und konsistente Snippets in den Suchergebnissen.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • Die fortschrittlichste XML Sitemap Funktion – auf einen Knopfdruck!
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] support for our Yoast SEO Premium users.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Has a full redirect manager to keep your site healthy by easily redirecting deleted pages and changed URLs.

Premium Support

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

The Yoast SEO Premium plugin is well worth your investment!

Our addons to further improve your WordPress SEO

You should also check out these other products by Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO for websites that are in Google News and what to optimize all news articles for the best indexation and ranking.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Fehlerberichte

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Weitere Informationen

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Screenshots

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Beispiel für die SEO-Analysefunktionalität.
  • Beispiel der Funktion "Lesbarkeitsanalyse".
  • Übersicht der SEO Probleme und Verbesserungsvorschläge der gesamten Website.
  • Steuere, welche Funktionen du verwenden möchtest
  • Importiere ganz einfach SEO Daten von anderen SEO Plugins wie All in One SEO pack, HeadSpace2 SEO und wpSEO.de.

Installation

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

YOAST SEO MIT WORDPRESS INSTALLIEREN

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Nach ‚Yoast SEO‘ suchen;
  3. Aktiviere Yoast SEO von deiner Plugins-Seite;
  4. Go to ‘after activation’ below.

YOAST SEO MANUELL INSTALLIEREN

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress;
  3. Go to ‘after activation’ below.

NACH DER AKTIVIERUNG

  1. You should see (a notice to start) the Yoast SEO configuration wizard;
  2. Go through the configuration wizard and set up the plugin for your site;
  3. Du bist fertig!

FAQ

Wie funktionieren die XML Sitemaps im Yoast-SEO-Plugin?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

Wie kann ich meine Website bei der Google-Search-Console hinzufügen?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
1. Click ‘Add a property’ under the search drop-down.
1. Enter your website URL in the box and click ‘Continue’.
1. Click the arrow next to ‘HTML tag’ to expand the option.
1. Copy the meta tag.
1. Log in to your WordPress website.
1. Click on ‘SEO’ in the dashboard.
1. Click on ‘General’.
1. Click on the ‘Webmaster Tools’ tab.
1. Paste the code in the Google field and click ‘Save Changes’.
1. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

Wie kann ich Yoast-SEO-Breadcrumbs implementieren?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the [breadcrumbs]https://yoa.st/3qw) function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
*if* ( function_exists(‘yoast_breadcrumb’) ) {
yoast_breadcrumb( ‘

’,’

’ );
}
?>
`

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.phpat the very end.

In den meisten Nicht-WooTheme-Themes sollte dieser Code-Snippet nicht zu deiner functions.php hinzugefügt werden.
Alternativ kannst du den Breadcrumb-Shortcode manuell zu einzelnen Beiträgen oder Seiten hinzufügen: [wpseo_breadcrumb]

Wenn du mehr Details oder eine Schritt-für-Schritt-Anleitung benötigst, lies unsere Implementierungsanleitung für Yoast-SEO-Breadcrumbs.

Wie setze ich bei URLs auf noindex?

Yoast SEO bietet mehrere Optionen, um eine oder mehrere URLs auf noindex zu setzen. Weitere Informationen dazu findest du in dieser Anleitung.

Google zeigt die falsche Beschreibung, wie kann ich das korrigieren?

Wenn du gute Meta-Beschreibungen für deine Blogbeiträge geschrieben hast, gibt es nichts Ärgerlicheres, als zu sehen, dass Google eine komplett andere Beschreibung deiner Website in den Suchergebnissen verwendet.

Mögliche Ursachen könnten sein:
1. Falsche Beschriftung im Code
2. Der Google Cache ist veraltet
3. Suchbegriffsmanipulation
4. Google hat die Meta-Description ignoriert

You can read more here on how to solve the issue with the wrong description.

Wie häufig wird Yoast SEO aktualisiert?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

Wie erhalte ich Support?

Da unser kostenloses Plugin von Millionen von Menschen weltweit genutzt wird, können wir dir keinen All-in-One-Support anbieten. Wenn du Probleme mit dem Yoast SEO für WordPress Plugin hast, kannst du Hilfe in den Supportforen erhalten unter wordpress.org oder durch Suchen in der Wissensdatenbank unter kb.yoast.com.

Die Plugins, die du bei Yoast kaufen kannst, sind Premium-Plugins (auch wenn Premium nicht im Namen ist) und beinhalten ein ganzes Jahr lang kostenlose Updates und Premium-Support. Das bedeutet, dass du unser Support-Team kontaktieren kannst, wenn du Fragen zu diesem Plugin hast.

Lese mehr darüber, wie du Support erhalten kannst.

Ich habe eine hier nicht aufgelistete Frage

Deine Frage wurde höchstwahrscheinlich schon in unserer Wissensdatenbank beantwortet: kb.yoast.com.

Rezensionen

Fixing readability issues is a huge pain

18. Februar 2020
Love this plugin but something that drives me crazy is how tedious it is to fix readability issues. For example, when you press the "eye" icon to highlight all the sentences that are longer than 20 words, as soon as you edit 1 sentence, the highlighting disappears. So then you have to scroll back down and press the "eye" icon again to turn on the highlighting. If you have 30 sentences to edit, that's scrolling up and down 60 times and re-pressing the "eye" icon 30 times to toggle the highlight on again after each edit!!!! Why can't the highlighting just stay on until I turn it off? Still waiting and waiting for an update that will fix this...
Lies alle 27.076 Rezensionen

Mitwirkende & Entwickler

„Yoast SEO“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:

Mitwirkende

„Yoast SEO“ wurde in 41 Sprachen übersetzt. Danke an die Übersetzerinnen und Übersetzer für ihre Mitwirkung.

Übersetze „Yoast SEO“ in deine Sprache.

Interessiert an der Entwicklung?

Durchstöbere den Code, sieh dir das SVN Repository an oder abonniere das Entwicklungsprotokoll per RSS.

Änderungsprotokoll

13.1

Release Date: February 18th, 2020

Yoast SEO 13.1 is out today! In this plugin, you’ll find several fixes and enhancements, mostly focused at improving our Schema.org structured data implementation. Learn more about the latest versions of Yoast SEO in our 13.1 release post!

Fehlerbehebungen:

  • Fixes a bug where the HowTo schema name was incorrectly set to the page title.
  • Fixes a bug where the „force rewrite titles“ option would remove the title tag in svg tags. Props to stodorovic

Erweiterungen:

  • Sets the Schema HowTo name and Article headline to the post title with a fallback to „No title“.
  • Adds the inLanguage property to the schema CreativeWork pieces.
  • Removes a duplicate directory from the composer autoload classmap configuration. Props to szepeviktor
  • Improves the copy for the paginated comments Site Health check.

Weiteres:

  • Removes the Search Console item from the admin menu and the toolbar menu.

13.0

Release Date: February 4th, 2020

Today, we’re releasing Yoast SEO 13.0. This release is one in a series of releases focusing on improving our code and fixing issues — most of them behind the scenes. Read more about those changes in our 13.0 release post!

Erweiterungen:

  • Hides the Facebook settings when Open Graph is disabled.
  • Adds a success state to the paginated comments Health Check. This means the paginated comments check will also be shown when the paginated comments are set up correctly.

Earlier versions

Den Changelog früherer Versionen findest du unter Yoast SEO Changelog auf yoast.com.

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