Interactive content has two sides: what you publish (editorial) and how you publish it (experience). You need a strategy for each side.
Why? Because good strategy ensures that you're working effectively on meaningful tasks, and that your audience finds and benefits from your work. Done right, strategy sustains your promotional efforts and prevents you from running out of useful material to publish.
In this presentation, we'll cover
· Aspects and tactics of editorial and experiential content strategy.
· How to align your editorial content with your organizational goals, your brand, and your audience.
· The role of SEO, site structure, and UX in experiential content strategy.
ABOUT THE SPEAKER
Matt Spaur is a product and content marketer, writer, and WordPress administrator specializing in supporting organizations trying to make a better world for all.
He has more than 20 years of experience in marketing, writing, and websites. During his career he's worked as a technical writer, journalist, and marketer for enterprises, start-ups, and nonprofits. Learn more at https://marketingthesocialgood.com/
