WBBR

WBBR

City	New York, New York
Broadcast area	New York metropolitan area
Branding	Bloomberg Radio "Bloomberg Eleven-Three-O"
Slogan	"The World is Listening." "It's business, to your ears."
Frequency	1130 kHz
First air date	1922 (as WAAM, Newark, New Jersey)
Format	Financial News
Power	50,000 watts
Class	A (clear-channel)
Facility ID	5869
Transmitter coordinates	40°48′39″N 74°02′24″W
Callsign meaning	Bloomberg Business Radio Bloomberg Radio
Former callsigns	WAAM (1922-1925) WODA (1925-1934) WNEW (1934-1992)
Affiliations	Bloomberg Radio Westwood One News NBC Sports Radio
Owner	Bloomberg L.P. (Bloomberg Communications Inc.)
Webcast	Listen Live (via iHeartRadio)
Website	www.bloombergradio.com

WBBR (1130 AM) is a Class A clear-channel radio station licensed to New York City. It serves as the flagship station of Bloomberg Radio, Bloomberg L.P.'s radio service. The station offers general and financial news reports 24-hours a day, along with local information and interviews with corporate executives, economists and industry analysts.

WBBR's studios are in Bloomberg Headquarters on Lexington Avenue in Midtown Manhattan. The transmitter and four-tower antenna array are located in Carlstadt, New Jersey near the Hackensack River.

Programming

Weekdays

The original Bloomberg Radio weekday news format divided each hour of the day into six 10-minutes segments, containing financial market updates, business headlines, traffic, weather, sports, a human interest piece or a general updates about cultural happenings. However, by 2010, Bloomberg Radio had shifted from a headline service to a discussion-based format in order to offer more in-depth market and economic analysis. Each day, the station broadcasts more than 20 live interviews with economists, market analysts, authors and politicians on shows such as Bloomberg Surveillance with Tom Keene, which airs weekday mornings from 7 a.m to 10 a.m. Late nights and early mornings, WBBR airs "Daybreak Asia" and "Daybreak Europe," carried from Bloomberg television services on those continents.

Weekends

From Friday evening after the U.S. stock markets close, until Sunday evening, when Asian markets open, WBBR airs hour-long shows on business-related subjects. There are programs on politics, law, sports, a columnists roundtable discussing news stories from the past week, and interviews with successful business leaders. WBBR breaks from the radio network on Sundays to carry the audio from Meet The Press, Fox News Sunday and This Week with George Stephanopoulos. On weekends, WBBR begins most hours with Westwood One News briefs.

Bloomberg Radio Simulcasts

An audio simulcast of most Bloomberg Radio programming is available on Sirius XM Satellite Radio, Channel 113. Additionally, Bloomberg programming is syndicated to local radio stations across the country. Bloomberg stations are heard in Washington, D.C. (WDCH-FM 99.1), San Francisco (KNEW 910 AM) and Boston (WRCA 1330 AM and FM 106.1). Bloomberg does not own these network stations, but instead has leasing arrangements with Entercom (D.C.), iHeartMedia (San Francisco) and the Beasley Broadcast Group (Boston). Each station airs its own local news, weather, traffic and commercials during network cutaways.

Bloomberg Radio has a live stream on Bloomberg.com., separate from the audio heard on 1130 WBBR.

Sports Programming

WBBR serves as an overflow station for 660 WFAN, carrying games from New York and New Jersey sports teams, mainly the New Jersey Devils and Brooklyn Nets, when there are scheduling overlaps. WBBR also carries Westwood One's coverage of the annual Masters Tournament. During these sports broadcasts, the regular Bloomberg Radio programming continues online-only.

Some hours of the schedule, one-and-a-half minute NBC Sports Radio updates are heard. WBBR became an affiliate when NBC Sports Radio first began in 2012, but only taking sports updates, not full length programming.

History

Early Years as WNEW

For most of its first 70 years on the air, WBBR had been radio station WNEW. WNEW was known for its popular adult music selection as well as its staff of radio personalities including Martin Block, Dee Finch, Gene Rayburn, Gene Klavan, Al "Jazzbo" Collins, Ted Brown and William B. Williams. WNEW is credited with pioneering the role of the disc jockey, as well as for developing the modern morning radio show format and debuting the first all-night radio show. In addition to its music and entertainment programming, WNEW featured an award-winning news staff and became "The Voice of New York Sports" for its coverage of New York Giants football team as well as the New York Rangers hockey and New York Knicks basketball. After years of declining ratings and management changes in the 1980s, WNEW was purchased by Bloomberg L.P. in 1992 and changed call letters to WBBR on December 15.

The station's origins go back to 1922 as WAAM in Newark, and 1925 as WODA in Paterson. The two stations merged, taking the new call sign WNEW to represent NEWark, NEW Jersey. The city of license changed from Newark to New York City only after the station's ownership changed hands.

WNEW was acquired in 1934 by advertising executive Milton H. Biow and watch manufacturer Arde Bulova, under the name The Greater New York Broadcasting Company. It also acquired the Manhattan broadcasting studios which had been constructed for the recently failed Amalgamated Broadcasting System. New York socialite Bernice Judis was hired as WNEW's first General Manager, making her a rare female executive during the "Golden Age of Radio." The call sign remained the same, to represent "the NEWest thing in radio."

1930s–1940s

As an independent radio station, WNEW lacked the funds larger networks National Broadcasting Company, Columbia Broadcasting System and Mutual Broadcasting System used to produce daily programming, such as comedy shows, soap operas, game shows and dramatic programs. However, Judis was not discouraged, and welcomed the opportunity to develop her own schedule of innovative programming that included playing recordings of popular music throughout the day, creating the first all-night radio show, dubbed The Milkman's Matinee, and cultivating a line-up of popular morning radio show personalities.

In 1935, WNEW pioneered the concept of a disc jockey when staff announcer Martin Block needed to fill time between news bulletins during his coverage of the Lindbergh kidnapping trial of Bruno Hauptmann. Block did not have access to a live orchestra to play music during the breaks as most network stations did, so he played records instead. Soon afterward, he piloted a 15-minute experimental show called the Make Believe Ballroom, during which he played records from popular bands and singers, posed as a live performance in an imaginary ballroom. During Block's tenure as host of Make Believe Ballroom, the show attracted 25% of the listening audience in New York City. The show continued in sporadic runs until the station's end in 1992.

In 1936, as the popularity of recorded music grew, WNEW was the defendant in a lawsuit initiated by bandleaders Paul Whiteman, Sammy Kaye and Fred Waring. They claimed that the playing of records on radio broadcasts was undermining performers' network contracts, which often called for exclusive services. The court ruled that WNEW, after purchasing each record, was allowed to broadcast it regardless of the resistance from artists. WNEW's victory subsequently authorized radio stations across the country to start playing recorded music and brought about the modern radio programming landscape.

Before 1941, WNEW broadcast on 1250 kilocycles, 2,500 watts by day, 1,000 watts at night. But when the North American Regional Broadcasting Agreement (NARBA) went into effect, WNEW moved to 1130 kHz. It got a boost to 10,000 watts full-time.

In 1942, Judis set up a broadcast desk at the New York Daily News and WNEW became one of the first stations to carry hourly newscasts, something that would become commonplace in the industry over the next fifteen years. The station ended its association with the Daily News in 1958 and went on to build its own news department with 13 reporters and writers.

1950s

WNEW was acquired in March 1954 by a group led by Richard D. Buckley, the future founder of Buckley Broadcasting. Less than eighteen months later, in October 1955 the station changed hands again with Buckley joining two new partners, television producer and investor Jack Wrather and banker John L. Loeb. Then, in March 1957 WNEW was purchased by the DuMont Broadcasting Corporation, the former owner of the DuMont Television Network; the sale to DuMont made WNEW a sister station to former DuMont network flagship WABD (channel 5). The TV station changed its call letters to WNEW-TV in 1958, and DuMont Broadcasting would later evolve into Metromedia.

Boris Karloff hosted a weekly children's radio program on WNEW in the early 1950s. The program also became popular with adults.

Through the 1950s and 1960s, WNEW's programming was largely based on a personality-driven format, with a line-up of DJs who were ground-breaking at the time. Comedian Dee Finch teamed up with Gene Rayburn, and later Gene Klavan, on the long-running morning show Anything Goes. It often playfully mocked its own advertisers, who in turn were still eager to have their products touted on the popular show.

During this time, pop music was dividing between rock and roll and popular standards. Some stations moved to a predominantly rock and roll format and became known as "Top 40" stations, where the best-selling songs were played frequently, while others played popular adult standards, along with the softer hits from the current charts, earning the name "Middle of the Road" or MOR for short. DJs Ted Brown, Al Collins and William B. Williams helped define the MOR musical character of WNEW, lending their own "professionalism and elegance" to popular standards music that included Frank Sinatra, Nat King Cole, Dean Martin, Barbra Streisand, Johnny Mathis, Pat Boone, Patti Page, Bobby Darin, Ray Charles, Tony Bennett, Bing Crosby, Mills Brothers, McGuire Sisters, Ella Fitzgerald, Perry Como, Dinah Shore and Peggy Lee.

In 1957, an FM station was added, WNEW-FM at 102.7 MHz. At first WNEW-FM simulcast the AM station. But in 1966, it broke away from the AM station each weekday after the morning show. WNEW-FM continued to play similar music as the AM station, but using different songs. The same DJs were heard on the FM station, but only a few times each hour, as they continued to put most of their focus on the AM programming. Then on July 4, 1966, WNEW-FM tried a twist, an all-female DJ staff. Female radio announcers were still rare at that time. The female DJs on FM 102.7 failed to attract much of an audience since the men on AM 1130 remained quite popular. The experiment ended the following year, with WNEW-FM becoming a progressive rock station.

1960s

The news department at WNEW flourished in the late 1950s and early 1960s and was considered among the best news operations at an independent radio station. WNEW sent reporters around the world to places like Cuba to interview Fidel Castro and to Africa to interview medical missionary Albert Schweitzer. In 1960, the station won a Peabody Award and an Associated Press Award for the best regularly scheduled news program in New York. Aerospace author Martin Caidin anchored live broadcasts for WNEW during early American space launches in the 1960s, traveling to Cape Canaveral to report on-site.

Long-time General Manager Bernice Judis left WNEW in 1959 and was replaced by John Van Buren Sullivan, who started the station's affiliation with the New York Giants football team in 1960. Since home games were blacked out on television, as much as 60% of the New York radio audience relied on WNEW for play-by-play game coverage. WNEW later aired Mets, Rangers and Knicks games, as "The Voice of New York Sports" for more than 30 years.

By the mid-1960s, contemporary artists like Bobby Vinton, Connie Francis, Wayne Newton, Steve Lawrence, Andy Williams and Dinah Washington were added, as well as softer songs by rock artists like Elvis Presley, The Beatles, The Association, The 5th Dimension and Petula Clark were heard. The station also played a couple of big band songs from the 1930s and 1940s per hour. Beginning in 1965, WNEW cut back on big bands, playing them only occasionally. The station also cut back on standards artists, airing them about four times each hour. The airstaff was ordered to stop playing standards and big bands from their own personal collections and were ordered to remove them from the station. WNEW focused more on soft rock and played more charting hits on the Adult Contemporary music charts.

1970s–1980s

The 1970s marked a period of decline for WNEW as listeners' musical tastes continued to evolve. The station struggled to maintain an adult pop standards audience that was being replaced by an expanding youth market. In an effort to attract at least some younger listeners, WNEW continued to air softer Top 40 hits, despite resistance from established DJs like William B. Williams, who helped build WNEW's pop standards tradition. In 1971, WNEW shifted its programming again and evolved into a full service adult contemporary format. The station also cut back on music during morning and afternoon drive times. The Milkman's Matinee name for overnight broadcasts was shelved for a time. The program director fired anyone who was rumored to have objected to the changes, including longtime sportscaster Marty Glickman. Marv Albert was brought in to replace Glickman. Still, the station played a couple standards per hour and a big band song every few hours but also played many soft to mid-tempo top 40 hits one would not expect to hear on a MOR station. WNEW was classified by trade publications as Adult Contemporary and Pop Adult. Many of the current songs were AC only hits. Also, WNEW played a moderate amount of 50s and 60s rock and roll artists, along with some Motown hits. WNEW also had "Million Dollar Weekends" focusing on oldies from the 50s and 60s along with an occasional standard.

With FM radio taking a larger share of young listeners, WNEW as an AM station opted to return to its roots in pop standards in 1976, reinstating Milkman's Matinee on overnights. In October 1979, Make Believe Ballroom was reinstated in middays. Initially, the station mixed in additional big bands and standards in with the AC format. In 1980, WNEW slowly began reducing AC hits. Later in the fall, the station went to all big bands and standards with the exception of morning and afternoon drive times. Million Dollar Weekends also became strictly Standards and Big Bands. In January 1981 WNEW converted to big bands and standards 24 hours a day and deepened the selection of songs.

By 1981, WNEW focused on album cuts by standards artists. The morning show focused on more hit based easy listening standards with some big bands mixed in. Middays played music from the 1930s and 1940s, with a mix of big bands and crooners. Afternoons concentrated on a mix of deep cuts by vocalists along with some big bands. Late nights featured traditional jazz. On overnights, WNEW launched a jazz show in 1986, blending traditional, modern and smooth jazz.

WNEW was separated from its television sister station in March 1986, when WNEW-TV (now WNYW) and Metromedia's other television outlets came into the ownership of Fox Broadcasting Company, then owned by 20th Century Fox and controlled by Rupert Murdoch. But two years later in 1988, WNEW went through a major ownership change as Metromedia sold half interest in the station to Westwood One for $22 million.

Even with new additions to programming such as Larry King's overnight radio show, the station's ratings continued to decline. Westwood One was forced to cut costs and downsize staff in an effort to attract potential buyers. By 1988, WNEW began to focus on bigger hits by standards artists. The music focused more on 50s and 60s easy listening artists. In 1990, WNEW began mixing in soft hits by baby boomer pop artists such as Neil Diamond, The Carpenters, The Righteous Brothers, Carole King, Barry Manilow, Lionel Richie and Linda Ronstadt. Late in 1991, WNEW backed off this type of music and focused again on traditional standards artists. WNEW continued cutting staff and local news in an attempt to remain profitable.

Under Bloomberg

WNEW was put up for sale in 1991, with Bloomberg L.P. purchasing the station for $13.5 million. In the period before the format change, the airstaff was given an opportunity to say goodbye, culminating on December 10 and December 11, 1992, when the station had one big farewell show. During this farewell show, the airstaff remembered WNEW highlights and talked about the end of an era. The show ended at 8:15 p.m. on the 11th, as Mark Simone signed off for the last time with the entire current and many living former personalities at his side. The last two songs played were by Frank Sinatra: "Here's That Rainy Day" and "We'll Meet Again." WNEW joined NBC Talknet in progress, followed by Larry King as usual.

Then, after Larry King, beginning at 2:00 a.m. Saturday morning and throughout that day, WNEW began simulcasting WYNY for three days. The station only broke away for New York Giants football, Talknet, and Larry King. On December 15, the sale of WNEW to Bloomberg became final, with the station continuing to simulcast WYNY until 4:00 p.m. Then, after airing the Perry Como Christmas Special, shows from Talknet, and the first hour of Larry King, the station signed off at 11:59 p.m. The airing of The Larry King Show ended abruptly and the pre-recorded voice of engineering director Alan Kirschner was broadcast, stating "At this time, 1130 WNEW New York will leave the air forever. Thanks for your support over the years. This is WNEW, New York".

At the transmitter site, engineer Rene Tetro then turned off the transmitter for two minutes, switching to the new feed from the Bloomberg offices. The station signed back on the air at 12:01 a.m. with the new call sign WBBR. The station then began simulcasting WQEW (1560 AM, now WFME), then owned by the New York Times. In anticipation of the end of WNEW, WQEW began broadcasting a standards format some two weeks earlier. Over the next several weeks, WQEW asked listeners to 1130 to switch their dials to 1560. The simulcast ended on January 4, 1993, when WBBR's business news format debuted.

External links

• Official website
• Query the FCC's AM station database for WBBR
• Radio-Locator Information on WBBR
• Query Nielsen Audio's AM station database for WBBR

• WNEW News Department Historical Profile (1978)
• Bloomberg Radio on Sirius
• WNEW The World's Greatest Radio Station
• Bloomberg Radio on the App Store
• Bloomberg Anywhere on Google Play

Preceded by 1050 WHN 1972–1974

Radio Home of the New York Mets 1975–1977 (as WNEW-AM)

Succeeded by WMCA 570 1978–1982