Social is one of the most effective channels along the customer journey — and the right social marketing investments will improve bottom line business value for your brand. By understanding upcoming changes to social marketing, you can extend the value of social programs and data across the organization, and prioritize martech investments to support your strategy.
Social marketing involves listening to and engaging customers, distributing content and cultivating brand advocates. It can increase awareness, consideration, conversion and advocacy.
Our research will help you answer the following top questions:
Our experts, backed by unbiased data, will help solidify your strategy, innovate and execute to deliver results from your social efforts.
Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.
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