Marketing leaders tasked with delivering growth must be able to operationalize their strategic marketing plans by aligning their organization, processes, partners and technology.
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Marketing Organization and Operations
Achieve goals by aligning people, processes, partners, data and technology
Marketing leaders need to deliver growth
Leaders can deliver growth through aligned marketing organizations and operations
Marketing leaders tasked with delivering growth must be able to operationalize their strategic plans. This includes gathering and deploying the resources, organization, processes and tools that power marketing capabilities according to strategic plans — and executing those plans effectively and efficiently.
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