How do successful marketers evolve the market insight function to deliver more value while maintaining efficiency? Learn how market insight leaders face high expectations and new competition as their business partners manage the pressures to deliver growth and competitive advantage in a digital age.
The market insights function plays a strategic role in the business that extends well beyond data collection, research and reporting. Leading market insights functions are not only centers of knowledge — they are also drivers of decision making. Our research and advice show how progressive heads of the function are upgrading capabilities, organizational structures and stakeholder management to meet greater expectations in an era of information abundance.
Catch up on the top insights and trends that CMOs and marketing leaders were talking about at this year’s Marketing Symposium. How are you marketing to Gen Z? Does your marketing strategy prioritize help? How do you build a genius marketing organization? Get the insights from Marketing Symposium/Xpo to understand the top trends that marketers are caring about now.
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