Marketing teams spend roughly 30% of their budgets on content creation to feed a wide range of engagement initiatives, from advertising and content marketing, to product marketing and sales collateral. Yet less than 40% of marketers who engage in content marketing have a defined and documented strategy. Attracting, acquiring and retaining customers takes the right content marketing strategy
Content fuels every customer experience and marketing channel. Effective content marketing programs focus on creating, distributing and amplifying content via digital and offline channels, driving audience awareness and engagement to accelerate the achieving of business goals.
Gartner's research, tools and insights help you create a differentiated and adaptable content marketing strategy, execute effective content marketing programs, and accelerate and scale relevant content to deliver business results.
Prioritize your data, offer tailored help and customize your content. Learn the steps for building best-in-class marketing personalization campaigns.
Personalized video used as part of a content marketing strategy can nudge existing customers to take the next step in their customer journey.
Gartner’s Magic Quadrant for Content Marketing Platforms (CMPs) reflects marketing’s urgent need for tools that help develop, produce and deliver branded content.
Our experts, backed by unbiased data, will support you in protecting your investment and developing a content marketing strategy that drives audience awareness and engagement to achieve your organizational goals.
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