GENERATE LEADS
Let interested customers introduce themselves in a few taps or clicks.
OVERVIEW
Facebook connects you with people who want to know more about your business.
Take the work out of sign up forms.Pre-populated Instant Forms let people quickly sign up or show interest.
Get more than a name or email address.Add customizable questions to learn more about your leads.
Use Facebook with your CRM.Leads are automatically uploaded to your CRM, so you can reach out right away.
LEAD ADS
Lead ads take the work out of connecting people with your business.
Make it easy for people to sign up or show interest in your business.
Once people click or tap a lead ad, they’ll see a form that’s pre-populated with their Facebook contact information, ready to submit and sign up. No more extra typing, and they never have to leave Facebook or Instagram.
Learn more about your most interested customers.
Knowing more about your engaged audience can help shape your marketing strategy. Add relevant and customized questions to your instant form to generate higher-quality leads.
Reach people who are most likely to take action.
The lead generation objective helps your ads find the people who are most likely to take actions that are unique to your business goals, like sign up for more information, download your app or request a quote.
Learn more about the Facebook lead generation advertising objective
Automate your ads to align with people’s interests.
Dynamic ads will automatically show people the most relevant products or offerings from your businss, based on their interests. Add a lead generation form to encourages people to take action, such as sign up for a test drive of their favorite car, book a local appointment or request a sample.
ADS THAT CLICK TO MESSENGER
Messenger helps you engage leads in meaningful conversations.
A conversation can help both people and businesses get more information.
With ads that click to Messenger, your business can start an automated chat with potential customers to get a better idea of who they are and what they’re looking for. Then, keep the conversation going with people who are interested in keeping in touch and learning more.
Start more conversations with the Messages objective.
The Messages objective delivers your ads to people who are most likely to have a conversation with your business. Find new leads with ads that click to Messenger and re-engage existing leads with sponsored messages.
Learn more about the Facebook Messages advertising objective
AUDIENCE
Keep your customer base growing with Facebook audience tools.
Use Engagement Custom Audiences to reach people who engaged with your lead ads.
Stay top of mind with people who have shown interest in your business. With Engagement Custom Audiences, you can retarget the people who engaged with your lead ad campaign but didn’t convert.
Connect with people who are similar to your best customers.
With lookalike audiences, you can grow your reach people who are similar to a source audience, which can be people who have interacted with your business Page, your website, your ads or people on a customer list.
FACEBOOK MEASUREMENT
Find out where your leads are signing up with Facebook measurement.
With free measurement tools, you can create and export reports via Ads Manager or Ads Insights API to measure how many people completed your form or started a conversation in Messenger.
Learn more about how Facebook measurement can help your business grow
FREE COURSES
Take these free courses for better lead generation on Facebook.
Lead Generation
Learn how lead ads work across devices.
Lookalike Audiences
See how lookalike audiences can help your customer base grow.
Messenger
Find tips and tools to build a better Messenger experience.
SUCCESS STORIES
Find out how other businesses are generating leads on Facebook.
