![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/62503.png)
A Comparison of Public Cloud Cost Optimization Tools is Now Available
by Marco Meinardi | December 12, 2019
If you're using public cloud infrastructure and platform services, I bet that you've been thinking about adopting a tool to cut down costs. You've been told that there is some...
![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/37114.png)
2019: When We Exceeded 1 Billion Knowledge Workers
by Craig Roth | December 11, 2019
At some point this year, someone, somewhere in the world started work for the first day of a new job without realizing he was the one billionth knowledge worker currently employed. It...
![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/76373.png)
Ensure your measurement approach is more than a Squirrel Census
by Benjamin Bloom | December 11, 2019
My grandfather grew up in New York City in the 1920s, a city I lived in for nearly 10 years. When my grandfather visited, I always felt I was tapping...
![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/87568.png)
Improve commercial outcomes by charting the path of sales execution
by Dave Egloff | December 11, 2019
While most sales leaders set specific goals to guide their team, too few take the extra step to design a deliberate path for sales execution. Laying out the specific path...
![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/46872.png)
Introducing Research - Top Emerging Technology Predictions for Technology and Service Providers (TSPs)
by Rajesh Kandaswamy | December 10, 2019
Emerging technologies play a large role in helping TSPs build competitive advantages, win new business, grow margins and capture a larger market share. It is vital for decision-makers at TSPs...
![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/44673.png)
What Matters Least to Line-of-Business Buyers
by Hank Barnes | December 10, 2019
A few weeks ago, I shared some data in a post on a different take on differentiation. That data reflected the most important criteria for evaluating technology providers for line-of-business...
![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/39797.png)
Our Predictions for Retailers Show More Change Ahead
by Robert Hetu | December 9, 2019
Customers are demanding greater levels of contextualization of products and services. Retail CIOs can leverage intelligence to capture deeper insights, anticipate customer needs and proactively deliver across every touchpoint. Retailers...
![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/60433.png)
Five Alternative - or Complementary - Approaches to Multitouch Attribution
by Lizzy Foo | December 9, 2019
It's a new world out there, and obtaining user-level data for algorithmic, multitouch attribution just isn't as easy as it used to be. Great minds have written at length about...
![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/20582.png)
Our Top 20 Most-Read Data and Analytics Research Last Week (to Dec 8)
by Andrew White | December 9, 2019
Click here for an interactive PDF to connect to the most read data and analytics research directly. This list excludes our branded research such as Magic Quadrants etc.
Alex Linden's note, focused...
![](https://web.archive.org./web/20191212135529im_/https://www.gartner.com/images/headshots/color_285x285/20582.png)
The Madness of Data (and analytics) Governance
by Andrew White | December 9, 2019
One of my client inquiries Friday repeated a sad refrain I hear all too often. In this case it was a public sector agency. The outline of the call went...