Your how-to guide for Tweeting in the moment and covering events as they happen

Live events and cultural moments thrive on Twitter, but how can businesses join these conversations in a way that makes sense and builds towards their marketing goals?

From definitive best practices for live-Tweeting to crafting the ideal event hashtag, this guide will help you decide when to jump into a conversation, how to start your own, and how to stand out from your competition.

Download today and start building a strategy that makes the most of movements, moments, and major live events.