Gartner Expert
Ashley Tolbert
VP, Team Manager
Ashley Tolbert leads Research & Advisory across Beauty in the U.S. market. As a thought leader for Gartner for Marketers (Formerly L2), Ms. Tolbert actively leads research and methodologies to benchmark the effectiveness of brands' digital strategy. Through the Advisory group, she counsels member brands in realizing their strengths and prioritizing efforts across the four core dimensions of a brand's Digital IQ.
Previous experience
Ms. Tolbert began her career within Deloitte Consulting's Strategy and Operations practice where she advised consumer-centric companies in organizational effectiveness. Here, she married industry best practices and internal reviews with analytic modeling to provide comprehensive recommendations for operational improvement.
Professional background
Deloitte Consulting
Strategy & Operations Practice
Areas of coverage
Mobile Marketing
Digital Commerce (retired)
Social Marketing
Search Strategy and Execution
Digital Performance Benchmarks (retired)
Top Issues That I Help Clients Address
1Digital Strategy & Benchmarking
2Social Media & Influencer Marketing
3E-Commerce and E-Tailer Partnerships
4Digital Strategy Localization
5Digital Marketing (Search, Advertising)