Pibb Xtra
| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | June 28, 1972 (as Peppo) June 26, 1974 (as Mr. Pibb) June 27, 2001 (as Pibb Xtra) |
| Discontinued | June 25, 1974 (as Peppo) June 26, 2001 (as Mr. Pibb) |
| Color | Caramel |
| Flavor | Pepper-style carbonated soft drink |
| Variants | Pibb Xtra Pibb Zero Pibb Xtra/Zero Cherry Pibb Xtra/Zero Cherry-Vanilla |
| Related products | Dr Pepper Dr. Wells Dr. Thunder |
Pibb Xtra is a reformulation of Mr. Pibb (sometimes styled as Mr. PiBB), a soft drink created and marketed by The Coca-Cola Company, first introduced to compete with Dr Pepper. It has several variants. As of 2019, it is sold in bottles, cans, and 2-liter bottles, and is available in most Coca-Cola Freestyle machines.
History[edit]
First introduced as "Peppo" to compete against Dr Pepper,[1] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[2] The original test markets for Mr. Pibb in 1972 were located in Philadelphia, Pennsylvania,[3] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[4] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.[5]
In 2001, a new formula called Pibb Xtra[6] added cinnamon flavor,[citation needed] replacing the original formula in many parts of the United States. Today,[when?] Pibb Xtra is marketed as "artificially flavored spicy cherry soda".[7][8][9]
Coca-Cola Freestyle flavors[edit]
Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor.[10] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper Strawberry.
Nutrition[edit]
A 12-ounce serving of Pibb Xtra contains 140 calories, all of which are from sugar. There are 40 mg of sodium, 40 mg of caffeine, and 39 grams of carbohydrates.[11]
References[edit]
- ^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
- ^ Soda Pop of the Week: Peppo
- ^ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb, Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27, 2001): 109
- ^ Dr Pepper Museum – History of Dr Pepper
- ^ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
- ^ Coca-Cola Brand Fact Sheet – Pibb Xtra, archived from the original on January 2, 2013
- ^ "Pibb Xtra". Pibb Xtra. Retrieved April 8, 2019.
- ^ Ruggiero, Lorretta (January 17, 2019). "Is Dr Pepper the Soft Drink of Texas?". Houston Press. Retrieved April 8, 2019.
- ^ "Restaurant review: Welcome to Suntree, Charlie Graingers". Florida Today. Retrieved April 8, 2019.
- ^ "Pibb Xtra – Freestyle Nutrition Facts | Product Facts". www.coca-colaproductfacts.com. Retrieved April 8, 2019.
- ^ "Pibb Ingredients and Nutrition". coca-colaproductfacts.com. Archived from the original on August 15, 2015. Retrieved February 18, 2016.
