Blog Post
How Marketing Leaders Should Use Mobile in Uncertain Times
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Experts
Michael McGuire
VP Analyst
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time, combined with a consumer's purchase history and purchase intent, are changing the relationship between consumers and brands.
Previous experience
Previously, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
Professional background
Small Systems Design (later ThinkOutside)
VP - Marketing
Geoworks
Manager - PR/Analyst Relations
GRiD Systems
Senior PR Writer
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology and Emerging Trends
Mobile Marketing
Search Strategy and Execution
Education
B.A., Journalism, San Jose State University
Top Issues That I Help Clients Address
1Developing and maintaining a mobile marketing strategy
2Evaluating and enhancing the mobile sections of your martech stack
3Identifying consumer trends that will impact mobile marketing
4Mobile's role in a multichannel marketing strategy
5Emerging technologies and trends in search marketing