On-Demand
|
1 hour
Discussion Topics:
- Which content should brands prioritize for education-focused searches
- How Index brands retain their share of voice amid increasing retailer private label competition
- How brands collaborate with retailers to boost their visibility
Consumer behavior for grocery shopping in the United Kingdom is shifting. Few U.K. brands facilitate direct-to-consumer commerce; thus, retailers are a crucial component of brands’ digital success. However, retailer platforms are crowded with private labels. To break out from the crowd, brands must be more agile and seek opportunities to build awareness outside of retailer platforms. This complimentary webinar will help you shape your digital marketing strategy and leverage your brand site for sales.br>
Return to this web page to watch the webinar live and on-demand. Questions about registering or watching? Email us: gartnerwebinars@gartner.com
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Hosted by
Gregorio Ossola
,
Principal, Research
Samuel Anker
,
Sr Specialist, Advisory