Twitter ad formats & specs
Image and Video Website Cards enable your brand to share image or video creative that seamlessly drives your audience to a landing page of your choice.
280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)
70 characters. Please note – depending on device and app settings this description may truncate. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.
For optimal performance, keep files under 30 MB. The max file size recommended is 1 GB.
Recommended: 15 seconds or less
Branding: Highly recommended throughout; if using a logo, it should be persistent in the top left-hand corner.
Captions: Closed captioning or text overlays are mandatory.
MP4 or MOV
Recommended: 6,000 kbps for 1080p, 5,000 kbps for 720p
Max: 6,000–10,000 kbps for 1080p, 5,000–8,000 kbps for 720p
29.97 fps or 30 fps. A higher frame rate is acceptable. If the available video has a lower frame rate, however, don’t try to ‘upsample’ it.
AAC LC (low complexity)
H.264, baseline, main, or high profile with a 4:2:0 colour space
1:1 is recommended as it will always render as square on desktop and mobile, timeline and profile. This and 9:16 (vertical) will take up the same amount of real estate – which is more than 16:9. Upon tap, full screen will open and fill with black bars.
Any aspect ratio between 2:1 and 1:1 is acceptable, but after 1:1, videos will be cropped to 1:1 aspect ratio.
9:16 (vertical) will always render in a 1:1 space on desktop and mobile, timeline and profile. Desktop will have black bars on the sides once the video begins playing. Mobile will crop the top and bottom of the video, centre the image, and autoplay without bars.
1200×1200 (minimum for 1:1 is 600×600)
Any height is acceptable, but if height exceeds the width, the video will be cropped to 1:1 in the feed.
If not a 1:1 aspect ratio: 640×360 minimum
Supported files: PNG or JPEG
Aspect ratio: recommend matching sizing of the video
Max size: 5 MB
280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)
70 characters. Please note – depending on device and app settings this description may truncate. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.
800×418 pixels for 1.91:1 aspect ratio (max 3 MB)
800×800 pixels for 1:1 aspect ratio (max 3 MB)
PNG and JPEG (no BMP or TIFF files)
Enter your own customised header and add a call to action button to tell people what you want them to do when they see your ad.
