We’re offering matching funds to new donors who hear about our work on podcast advertisements. A donor has agreed to make a 1:1 match of any donations to GiveWell and/or our top and standout charities. The donor will match up to $1,000 per new donor until the matching funds run out.
Offering donation matching will enable us to better track the impact of the ads we fund. However, we’ve been critical of donation matching in the past. This post will explain why and how we’re planning to match donations today.