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It's been a tumultuous few years for marketing, and 2019 promises more of the same. Here's what will set the tone for marketing meetings in the months ahead:http://bit.ly/2LWrunH
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Mattel created a pop-up Airbnb listing based on Barbie's Malibu Dreamhouse.http://bit.ly/2o9QnVK
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Just in time for Halloween, Russell Stover and other candy brands are rethinking their marketing. Will consumers bite?http://bit.ly/33RRRTx
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The exit of Dunkin's CMO capped off a remarkable few months that saw leadership changes at McDonald's, Taco Bell, J&J and http://more.bit.ly/2pOg1jm
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Spotify is celebrating Halloween with a new campaign that highlights boundary-pushing artists with a pop-up store, OOH placements and short films.http://bit.ly/344QD7s
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With sustainability becoming a major concern for consumers, brands like Brita, Subaru and Kohl's are winning points by pushing relevant messaging to help support a greener planet.http://bit.ly/2oi4N6d
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The continued growth of Amazon's ad business was a bright spot in an earnings report that otherwise highlighted some weaknesses and caused the company's stock to drop.http://bit.ly/2pVyF8E
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Samsung is taking its selfie game to new heights by launching its latest smartphone model to the edge of Earth's atmosphere and uploading fan-submitted photos to make them appear as if they're in space.http://bit.ly/2qD00wO
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Budweiser refreshes its "Drink Wiser"
#Halloween campaign with social and OOH ads reminding people to "hydrate between Buds"http://bit.ly/2PfSUJ6Thanks. Twitter will use this to make your timeline better. UndoUndo -
ICYMI:
@Chilis new CMO Ellie Doty details how the chain integrates tech into marketing and shares lessons she learned after more than a decade at Yum Brandshttp://bit.ly/2W0exhFThanks. Twitter will use this to make your timeline better. UndoUndo -
In a creative stunt for Halloween,
@BurgerKing hosts a seance and invites spirits to taste test a Ghost Whopperhttp://bit.ly/2W3UOO6Thanks. Twitter will use this to make your timeline better. UndoUndo -
"It's our biggest megaphone," REI's Ben Steele said of
#OptOutside, which this year includes nationwide cleanup siteshttp://bit.ly/2JhLyRrThanks. Twitter will use this to make your timeline better. UndoUndo -
Just in time for
#Halloween, Russell Stover and other candy brands are rethinking their marketing. Will consumers bite?http://bit.ly/33RRRTxThanks. Twitter will use this to make your timeline better. UndoUndo -
Ad spend through Amazon's DSP was up 30% in Q3 as brands increasingly targeted ads on Amazon web properties as well as on sites it doesn't own,
@Tinuiti foundhttp://bit.ly/2qJvdidThanks. Twitter will use this to make your timeline better. UndoUndo -
The exit of Dunkin's CMO capped off a remarkable few months that saw leadership changes at McDonald's, Taco Bell, J&J and morehttp://bit.ly/2pOg1jm
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@eBay execs highlighted advertising as a bright spot in a relatively flat Q3http://bit.ly/33UwBMUThanks. Twitter will use this to make your timeline better. UndoUndo -
Budweiser refreshes its "Drink Wiser"
#Halloween campaign with social and OOH ads reminding people to "hydrate between Buds"http://bit.ly/2PfSUJ6Thanks. Twitter will use this to make your timeline better. UndoUndo -
This year, REI is asking a favor of it's 18 million members: to participate in a "nationwide clean-up effort" and sign up for a 52-week "action plan" to reduce their environmental footprint over the next year.http://bit.ly/2JhLyRr
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Just in time for Halloween, Russell Stover and other candy brands are rethinking their marketing. Will consumers bite?http://bit.ly/33RRRTx
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Customer engagement is at the center of this acquisition, as Mastercard looks to help client partners improve their loyalty programs in a digital world.http://bit.ly/2qFQIQZ
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This move recognizes the needs of transgender and nonbinary individuals, who have petitioned P&G to remove the symbol typically associated with women.http://bit.ly/2MHShGC
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