WVBB
City | Elliston-Lafayette, Virginia |
---|---|
Broadcast area | Roanoke, Virginia Blacksburg, Virginia |
Frequency | 97.7 MHz |
Branding | The Vibe |
Slogan | Today's Best R&B and Old School |
Programming | |
Format | Urban Adult Contemporary |
Ownership | |
Owner | Mel Wheeler, Inc. |
WFIR, WLNI, WSLC-FM, WSLQ, WPLY, WVBE-FM, WXLK | |
History | |
First air date | 1983 |
Former call signs | WRON-FM (1983-2008) WKCJ (2008-2011) |
Call sign meaning | W ViBBE |
Technical information | |
Facility ID | 54597 |
Class | A |
Power | 260 Watts |
HAAT | 470 Meters |
Transmitter coordinates | 37°18′30.0″N 80°09′46.0″W / 37.308333°N 80.162778°W |
Links | |
Website | WVBB Online |
WVBB (97.7 FM) is an Urban Adult Contemporary formatted broadcast radio station licensed to Elliston-Lafayette, Virginia, serving the Roanoke/Blacksburg area. WVBB is owned and operated by Mel Wheeler, Inc.[1]
Station swap[edit]
All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM (now on 103.1), which took place on August 1, 2008. WKCJ applied to move south to Elliston-Lafayette, Virginia (which is between Roanoke and Christiansburg).
The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM would continue to have an FM station serving Greenbrier County, West Virginia.
Station sale[edit]
On Wednesday, July 13, 2011, Roanoke, Virginia based Mel Wheeler, Inc. agreed to purchase the station for $675,000. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.
On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting Lynchburg based WVBE-FM. On December 9, 2011, the callsign was changed to WVBB. The station has been a full-time simulcast of WVBE since then, but breaks off to serve as the Roanoke-area affiliate for Virginia Cavaliers football and men's basketball.
References[edit]
- ^ "WVBB Facility Record". Federal Communications Commission, audio division.
External links[edit]
- The Vibe Online
- WVBB in the FCC FM station database
- WVBB on Radio-Locator
- WVBB in Nielsen Audio's FM station database