Twitter ad formats & specs
App Cards drive installs and engagement for your mobile app. They allow your audience to see your app in an engaging, media-rich way.
280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)
16x9: 640x360 px
1x1: 360x360 px
70 characters. Please note — depending on device and app settings this description may truncate. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.
Truncated at 200 characters. Included from app store.
15 seconds or less
Branding: Highly recommended throughout; if using a logo, it should be persistent in the upper left-hand corner.
Captions: Closed captioning or text overlays are mandatory.
For optimal performance, keep files under 30MB. The max file size recommended is under 1GB.
MP4 or MOV
Recommended: 6,000k for 1080p, 5,000k for 720p
Max: 6,000-10,000k for 1080p, 5,000k-8,000k for 720p
29.97fps or 30fps. Higher is acceptable. If the available video has a lower frame rate, don’t try to “upsample” it.
H.264, baseline, main, or high profile with a 4:2:0 color space
AAC LC (low complexity)
280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)
1.91:1 Image App Card: 800x418px (max 3MB)
1:1 Image App Card: 800x800px (max 3MB)
PNG and JPEG (no BMP or TIFF files, GIFs uploaded will render as a static image)
Install (default if app is not installed), Open (default if app is installed), Play, Shop, Book, Connect, and Order
