Search results for: All CPG content
23 Results
Perspective
How Twitter Canada’s premium video engages viewers when they’re most receptive
Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.
Perspective
How video on Twitter connects brands to an influential, engaged audience
Twitter’s 2019 Digital NewFronts unveils new and expanded video partnerships with top news, sports, entertainment, lifestyle, and gaming partners, featuring exclusive new shows and live streams for brands that want to reach the world’s most engaged audience.
Case Study
KITKAT uses In-Stream Video Sponsorship to own the NFL conversation
Kit Kat Canada used Twitter’s In-Stream Video Sponsorship and audience targeting to go beyond TV advertising and reach millions of football fans while they were most receptive.
Case Study
How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours
HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.
Research
Boost the effectiveness of your ads with #TVxTwitter synchronization
Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.
Research
Twitter and TV are a perfect match for live events
Learn how Twitter improves the way that Canadians experience live events on TV.
Best in Class
Cause marketing on Twitter
Learn how to leverage the best of Twitter for your next cause marketing initiative.
Perspective
From TVs to beertails: how chatbots help brands engage consumers on Twitter
Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Case Study
This Bud’s for you: How Anheuser-Busch InBev brews brand engagement
How beloved American brewery Anheuser-Busch InBev taps into what’s happening on Twitter to lift sales.