March 18, 2019 — Installer WordPress, c’est très facile. Cependant, le rendre performant afin que les moteurs de recherche l’indexent rapidement et correctement, c’est autre chose! Nous allons donc passer en revue certains éléments à ne pas oublier: HTTPS/AMP/schema.org, sans oublier les bases comme le robots.txt/sitemap/… ou encore les réseaux sociaux.

March 18, 2019 — This talk is a short, straight to the point recap of all the important SEO points a developer should know. WordPress is one of the best platforms for SEO. Sadly, most of us think that installing an SEO plugin will fix everything. That’s not the case! So here’s your cheat sheet to technical SEO for WordPress!

March 11, 2019 — Do you have a website with more than 5,000 pages indexed in Google? Do you struggle to achieve rankings on key category or product pages with your eCommerce? Do you have a duplicate content problem (i.e. too many pages indexed in Google)?

I’ve worked on HomeDepot.com and other large eCommerce projects and can help you overcome unintentional duplicate content using a variety of tactics including, but not limited to:

– Effective use of rel=canonical
– Where and how to control content with noindex, nofollow meta robots
– XML sitemap and Robots.txt review
– Screaming Frog insights for the technical SEO person

February 23, 2019 — 很謝謝這次 WordCamp的邀約，
讓我有機會上台分享一些自己的想法跟經驗給大家，
這次活動參與的人很多、WordCamp 的工作人員也很辛苦，
台灣雖然行銷跟數位科技發達，
但就業環境跟市場競爭力還是有很多很多的進步跟改善空間，
我相信，你我都是讓台灣變得更好的關鍵跟機會，
這樣的交流活動也會讓整個數位的社群變得更好，
未來也請讓我們一起把台灣的行銷跟數位產業變得更好吧 : )

February 7, 2019 — The first time I googled a term and found my article listed as the first result, I was elated. Search engine optimisation does work!

In fact, SEO works so well that it contributes the majority of my website’s traffic. I didn’t have to do extra work to attract 7 out of 10 readers to my humble website. This has convinced me that SEO is the best and cheapest way to get an audience!

In this presentation, I will share how I write articles with SEO in mind. Once you discover the core principle behind it, SEO will become easy and even intuitive to implement.

Presentation Slides »

February 1, 2019 — Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy. You can all start improving your site structure today! In this talk, I’ll explain the importance of site structure for your site’s SEO and I’ll give three quick tips on how to start improving your site’s structure.

January 28, 2019 — Después de más de 15 años publicando artículos y noticias en blogs quiero compartir contigo algunas cosas que he aprendido, en mi experiencia, sobre la realidad del SEO, los contenidos, y cómo utilizar WordPress para posicionar de manera natural en los buscadores.

En esta ponencia te enseñaré trucos, básicos y avanzados que me han ayudado a ganar posiciones en los resultados de búsqueda (SERP) durante años, tanto en mis blogs personales como en redes de blogs profesionales temáticos que he dirigido.

January 25, 2019 — “Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do.

Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

Presentation Slides »

January 23, 2019 — Optimizing your WordPress is always a challenge and google is more demanding about it every day: During the session, I will go over all the details to make your theme hit 100%: 1) Loading fonts, 2) Optimizing your theme for Above-The-Fold/Below-The-Fold styles loading, 3) Loading styles asynchronously, 4) using Webpack to bundle your theme with WordPress. 5) Using SVGs and loading them like template parts (cached). 6) There are many other tricks and things to take into consideration. I will work with one initial theme and make it hit 100%. Everything will be measured to show the typical “before and after”.

Presentation Slides »

January 23, 2019 — “Having your site load quickly is important for many reasons. Having a faster site impacts your SEO, sales, and user engagement. In fact, a 1-second delay in page response can result in a 7% reduction in conversions!

In this talk, we will be discussing the reasons why your WordPress site may be slow and showing you ways to make your site faster. You will learn about different tools to test your site speed as well as how you can make the changes these tools suggest.”