KGMZ-FM

KGMZ-FM

City	San Francisco
Broadcast area	San Francisco Bay Area
Branding	95.7 The Game
Slogan	The Bay Area's #1 Sports Station
Frequency	95.7 MHz (also on HD Radio)
First air date	June 1, 1960 (as KQBY-FM)
Format	Sports talk HD2: Country "Wolf Country"
ERP	6,900 watts
HAAT	393 meters (1,289 ft)
Class	B
Facility ID	25446
Transmitter coordinates	37°41′23″N 122°26′12″W
Callsign meaning	K GaMeZ
Former callsigns	KQBY-FM (1960-1962) KKHI-FM (1962–1994) KPIX-FM (1994–1997) KOYT (1997) KZQZ (1997–2002) KKDV (2002–2003) KZBR (2003–2006) KMAX-FM (2006–2007) KBWF (2007–2011) KGMZ (2011-2018)
Affiliations	Fox Sports Radio Golden State Warriors San Francisco Dons
Owner	Entercom (Entercom License, LLC)
Sister stations	KCBS, KFRC-FM, KGMZ, KITS, KLLC, KRBQ
Webcast	KGMZ-FM Webstream
Website	957thegame.com

KGMZ-FM (95.7 FM, "95.7 The Game") is a sports radio station licensed to San Francisco and serving the San Francisco Bay Area. The station is owned by Entercom, and broadcasts from studios at 3rd and Howard in San Francisco, with a transmitter on San Bruno Mountain. KGMZ-FM serves as the flagship station for the Golden State Warriors basketball team.

KGMZ-FM broadcasts in HD.

History

KQBY-FM & KKHI-FM (1960-1994)

The 95.7 FM frequency debuted June 1, 1960 as KQBY-FM, companion to co-owned KQBY 1550, with 10,500 watts from Mount Beacon above Sausalito, California. It was the last commercial FM application available in the San Francisco market. KQBY had been the original Top 40 music station in the Bay Area, garnering a huge market share for owner Dave Siegel. After competition eroded listeners, the station was sold to former child actor Sherwood R. Gordon, who changed the format to "beautiful music".

When Gordon ran out of money, both stations were sold to Frank Atlass, who financed the purchase from an inheritance. He changed the callsigns to KKHI and KKHI-FM and tried a middle of the road music format. When he ran low on money, the staff was cut to a bare minimum and the format was changed, this time to classical music. Debt problems forced Atlass to sell the stations in 1962.

New owner Buckley Broadcasting retained much of the staff and improved "The Classic Stations" format, attracting prestige-seeking advertisers. In 1968, because the FCC required co-owned/co-located AM and FM stations to have different programming for most of the day, automation equipment was installed for KKHI-FM, resulting in two stations operated by the same staff.

95.7 KPIX-FM (1994-1997)

Labor disputes and declining advertising support eventually brought an end to the classical music programming. The station was sold in May 1994 to Westinghouse Broadcasting, owners of KPIX-TV, and its format was dramatically changed. The station became KPIX-FM, and changed to an all-news format (with some jazz music being played on weekends for a time) on May 30, while also simulcasting with its AM sister station. During this time, the station briefly attained an all-time ratings high by airing non-stop coverage of the O.J. Simpson murder trial. After the trial, in the Fall of 1995, the simulcast was split when the AM side of KPIX continued with the all-news format, and KPIX-FM modified its format to News/Talk as "FM Talk 95.7 KPIX". Hosts included Don Imus, Dr. Laura Schlessinger, Tom Leykis, and Gil Gross.

Z95.7 (1997-2002)/The Drive (2002-2003)

In April 1997, Westinghouse, now a part of CBS Radio, sold KPIX-FM to Bonneville International (as part of an initial swap with now-current owner Entercom, who then spun the station off to Bonneville) due to being over FCC-mandated ownership limits as part of Westinghouse's merger with CBS (the AM would be retained by CBS). The talk format of KPIX-FM ended at 6 p.m. on May 30, 1997, following that day's broadcast of The Tom Leykis Show. The station then started stunting by simulcasting new sister station WTMX in Chicago for about a month. Following the stunt, the station flipped to an upbeat CHR format as Z95.7 on July 11 at 11:05 AM, with the call letters KOYT and later KZQZ (which were adopted on July 21). The first song on the "Z" was "Get Ready For This" by 2 Unlimited. The slogan was "Today's Hit Music". The format lasted until May 7, 2002, when the station changed its format to classic hits as KKDV ("95.7 The Drive"), inspired by the success of its Chicago sister station WDRV. The first song on "The Drive" was "Start Me Up" by The Rolling Stones.

95.7 The Bear (2003-2005)/Max FM (2005-2007)

WDRV's success did not translate to the Bay Area, and on August 11, 2003, the station turned to a country music format as KZBR ("95.7 The Bear"). The first song on "The Bear" was "Gone Country" by Alan Jackson. On May 11, 2005, at Noon, the station adopted an adult hits format as "95.7 MAX-FM", with new KMAX call letters adopted on April 13, 2006. KZBR started with a full complement of announcers, but moved to a more-music, DJ-free approach in mid-April 2006. The familiar voice of "Station 'owner' J.J. Maxwell" or "Max" was actor John O'Hurley, perhaps best known for his work on Seinfeld as catalog king J. Peterman. "It's unexpected and a bit irreverent," said Bonneville's Senior Regional Vice President and General Manager Chuck Tweedle. "And very much in the eclectic spirit of Max 95.7 FM."

In January 2007, Bonneville announced that it would be swapping all three of its San Francisco FM stations, including KMAX, plus $1 million, to Entercom Communications for three of Entercom's radio stations in Seattle, Washington, plus Entercom's entire radio cluster in Cincinnati, Ohio. Entercom took over the station through a local marketing agreement on February 26, 2007.

95.7 The Wolf (2007-2011)

On February 28, 2007, at 12:30 p.m., after playing Venus by Bananarama and going into a stopset, KMAX-FM began stunting with an automated voice similar to Microsoft Sam counting down to 7:50 a.m. the next morning, March 1, while occasionally giving quotes from movies, TV shows, songs, and pop culture references, as well as directing listeners to call numbers such as 415-777-7100 (the number for the San Francisco Chronicle's Metro Desk) or 415-954-7926 (the number for KGO-TV) for more information. The end of Max FM was notified beforehand with an e-mail sent out that morning to listeners, and shortly after 2 p.m. that day, Max's website went offline, replaced with a message thanking listeners, giving a brief goodbye message, and telling listeners that they were "preparing a brand new radio station that we believe you will like even more than Max", promoting that it would "be fun, energetic, Bay Area focused and unlike any other station in the area", promoting said format's launch at the time aforementioned, and ending by saying "we sincerely hope you join us for the ride."

At the promised time, KMAX returned to country as "95.7 The Wolf, The Bay Area's Fresh Country", launching with 10,000 songs in a row commercial-free, with the first song being "Save A Horse (Ride A Cowboy)" by Big & Rich. The launch of "The Wolf", and most of the initial imaging production was created by Krash Creative Solutions, and was also simulcast live from the main stage at the Country Radio Seminar in Nashville, being heard by hundreds of radio and record executives. On March 19, 2007, KMAX changed their call letters to KBWF to go with the "Wolf" branding.

After playing 10,000 songs in a row, they continued with an additional 15,000 songs still commercial-free. On April 2, 2007, The Wolf began adding jocks, with Nikki Landry doing mid-days, JoJo Kincaid on afternoons and the Nite Wolf with Mark "Tic Tak" Allen on nights. On April 16, 2007, The Wolf brought in The Y'all Turnative Morning Show with Gill Alexander, LeBaron Meyers, Marcus Osborne, Sue Hall and Eddie King.

KBWF became the flagship station of the Oakland Athletics baseball team, replacing KTRB, on March 31, 2011. The first game broadcast was on April 1, 2011.

Sports Radio 95.7/95.7 The Game (2011–present)

On April 15, 2011, at 10 a.m., after playing "Heads Carolina, Tails California" by Jo Dee Messina, KBWF began stunting with a montage of various San Francisco sports highlights of the last few decades, as well as songs typically played at sporting events.

At 4 p.m. that day, the new "SportsRadio 95.7" soft-launched with the Oakland Athletics' pre-game show with Chris Townsend and the game following. After the game, the station resumed stunting, which lasted until the following Monday morning at 6 a.m., when SportsRadio 95.7 made its official debut. The flip came after the station became the new FM affiliate for the A's.

On August 1, 2011, at 6 a.m., the station relaunched as "95.7 The Game", completing the flip to sports with a new official on-air lineup. The station also changed their calls to KGMZ to go with the "Game" moniker.

The change to all-sports briefly left San Francisco again as the largest radio market without a full power country station (this changed in May 2014, when KSJO flipped from ethnic programming to country as "Nash FM," until changing to a Bollywood music format in March 2016). However, the format remains on 95.7 HD2 as "Wolf Country 95.7." Before the changeover, it aired classic country as "The Deuce".

On January 1, 2016, KGMZ switched from ESPN Radio to Fox Sports Radio programming.

On April 5, 2016, the Oakland Raiders announced that KGMZ would be their new flagship station for the team. On August 25, 2016, the Golden State Warriors announced that KGMZ would be their new flagship station for the team, moving all of their game broadcasts and pre-game and post-game shows from KNBR.

The call letters were modified to KGMZ-FM on May 1, 2018, after the station resumed simulcasting on 1550 AM, which took the KGMZ call sign. The AM station broke away from the simulcast to air Oakland Athletics games that conflicted with Golden State Warriors games.

In July 2018, the Raiders announced that KGMZ-FM would no longer be the team's flagship station, and was replaced by sister station KCBS for the final two seasons before the Raiders' relocation to Las Vegas. KGMZ-FM continued to broadcast select Raiders games via simulcast. In October 2018, the Athletics announced that KGMZ-FM would no longer be the team's flagship station; the A's returned to KTRB in 2019.

Former staff

KKHI era 1960–1994

(also was Mutual Broadcasting System network control and news for west coast)

• Bill Agee (air, program director)
• Laura Brodian (1994)
• John Hawkins (production)
• Fred Krock (air, engineer)
• Keith Lockhart (air, operations manager)
• Phil Markinson (operations)
• Shawn Murphy (production)
• Scott Beach (air)
• Doug Pledger (air)
• Jeff Riggenbach (1993–1994)
• Chuck Schultz (air)
• Lou (Stumpo) Sinclair (air, Mutual News)
• Viekko West (engineer)
• Lee Whiting (air)

95.7 KPIX era 1994–1997

• John Evans (1994)
• Don Imus (Morning Host "Imus In The Morning" 1994–1997)
• Dr. Laura Schlessinger (Midday Host 1994–1997)
• Dr. Nancy Snyderman (Late Morning Host 1997)
• Dr. Tara Fields (Midday Host 1997)
• Gil Gross (Nighttime Host, syndicated, now locally with Talk 910)
• Tom Leykis (Afternoon Host "The Tom Leykis Show" 1994–1997)
• Tom Snyder (Overnight Host "The Late, Late Show" 1995–1997)
• Pat Thurston (Evening Host, now weekends on KGO)

Z95.7 era 1997–2002

• Woody (Morning Host "The Woody Show" 1999–2001)
• Danny Wright (Morning co-host "The Woody Show" 1999–2001) – Now Mornings/PD KVRV in Santa Rosa, CA
• Jamie (Morning co-host "The Woody Show" 1999–2001)
• Carson Daly (Evening Host "Most Requested" 2001–2002) - Now mornings at 97-1 AMP Radio in LA
• Gene Gates (Morning Host "Gene & Julie" 2001–2002)
• Julie Gates (Morning Co-host "Gene & Julie" 2001–2002)
• Michael Mann (Late Night/Nighttime Host 2000–2002)
• Katie Mason (Midday Host 1997–2002, later returned when the station became "The Bear".)
• Crystal McKenzie (Morning Co-host 1997–2000)
• Marcus D. Nejaro (Afternoon Host 1997–2000) - Now Morning show host at Star 101-3.
• Human Numan (Morning Host 1997)
• Matthew Reid (Afternoon Host 2000–2001)
• Lara Scott (Evening Host 1997–1999)
• Kevin Scott (Late Night Host 1997–1998)
• Stick (Evening Host 2000–2001)
• Steve Taylor (2001)
• Diana Steele (Afternoon Host 2001–2002)
• Ivan Trujillo (Music Director) - Now at KKHH in Houston
• Fernando Ventura (Evenings/Morning Host "Fernando In The Morning 1997–1999) – Now morning host at KMVQ

95.7 The Drive era 2002–2003

• Roger Coryell (Nighttime Host 2002–2003)
• John Grappone (Morning Host 2002–2003)
• Bill Keffruy (Morning Host 2002)
• Stephen Page (Midday Host 2002–2003)
• Jon Russell (Afternoon Host 2002–2003)

95.7 The Bear 2003–2005

• Forrest Kelly (Nighttime/Midday Host 2003–2004)
• Katie Mason (Midday/Nighttime Host 2003–2005) - Now at KLLC
• Mel Mays (Overnight Host 2003–2005)
• Billy Michaels (Nighttime Host 2004–2005) – Now afternoons at 102.5 KNIX in Phoenix, Arizona
• Robin Owen (Morning co-host 2004–2005)
• Rick Taylor (Morning Host "The Bear Morning Show" 2003–2005)

95.7 MAX-FM era 2005–2007

• Mike Dawson (Midday Host/Production Work 2005–2007)
• Web Fingers (Morning Host 2005–2006)
• Sue Hall (Morning News 2006–2007; stayed after flip to country)
• Teri King (Midday/Afternoon Host/APD/Music Director 2005–2007) - Now mid-days at KOIT
• Janelle Marie (Morning Traffic/Production Work 2005–2007)
• Rex McNeill (Afternoon Traffic 2005–2006)
• Dean Kattari (Production/Imaging 2006-2007)
• John Hugill (Creative Services/Writing/Producing/Imaging 2005-2007)

95.7 The Wolf era 2007–2011

• Mark "Tic Tak" Allen (Nighttime Host "Nite Wolf" 2007)
• Gill Alexander (Morning Host "The Y'all Turnative Morning Show" 2007–2008)
• Ken Anderson (Morning Host "Ken & Corey" 2008–2010)
• Orphan Andrew (Weekends 2010–2011) – Now program director at Star 106.5
• Liza Battallones (Afternoon Traffic/Weekends 2007–2009) – Now at CBS5
• Jeff "JD" Dean (Weekends 2007–2011)
• Doughboy (Weekends 2007)
• Corey Foley (Morning Co-Host "Ken & Corey" 2008–2010)
• Cory "Fitz" Fitzner (Morning Host "Fitz In The Morning" 2010–2011) – Now mornings at KKWF
• Micki Gamez (Mid-Day Host 2009–2011)
• Sue Hall (Morning Co-Host "The Y'All Turnative Morning Show" 2007/Weekends 2009–2011) - Now weekends at 96.5 KOIT
• Alan Kabel (Night Host "The 2nd Shift 2008–2011)
• JoJo Kincaid (Afternoon Host 2007–2008) – Now afternoons at 104.9 Wow-FM in Gainesville, Florida
• Eddie King (Morning Host 2007–2011)
• Nikki Landry (Mid-Day Host 2007–2009) – Now afternoons on Star 105 in Toledo, Ohio
• Tim "Goose" Lock (Nighttime Co-host "Nite Wolf"/Producer/Overnight Host 2007–2008)
• Keola Lui-Kwan (Nighttime Host "Nite Wolf"/Overnights/Afternoon Host 2007–2009) – Now afternoons at KKHH in Houston, Texas
• Lebaron "LB" Meyers (Morning co-host 2007–2008)
• Lola Montgomery (Weekends/Morning co-host 2007–2008) – Now mid-days at KSJJ
• Marcus Osborne (Morning co-host/producer 2007)
• Jeff Perry (Weekends 2007)
• Steve Rockwell (Morning co-host 2007) - Now weekends at 104.5 KFOG
• Tony Russell (Morning Co-Host "Fitz In The Morning" 2010–2011) – Now mornings on 100.7 The Wolf
• Randy "The Biscuit" Stein (Morning Co-Host "Fitz In The Morning" 2010–2011) – Now mornings on 100.7 The Wolf
• Joey "Joey V." Vlazny (Afternoon Host 2010–2011) – Now mornings at KUFX
• Mike Vincent (Weekends 2007–2011)
• Joey Way (Weekends 2007–2008)
• Greg West (Weekends 2008–2010)
• Mary White (Morning Co-Host "Fitz In The Morning" 2010–2011)
• Ali Wilder (Weekends/Nighttime Host 2009–2011)
• Pacey Williams (Weekends/Overnight Host 2008–2009)
• Wingnut (Weekends 2007) – Now afternoons at 100.7 The Wolf in Seattle, Washington

Sportsradio 95.7 era April – August 2011

• Scott Jackson (Mid-Day Host 2011) – Now anchor at 106.7 The Fan in Washington DC
• Tim "Monty" Montymeyer (Morning Host "The Monty Show" 2011)
• Isaac Roop (Mid-Day Host "Isaac & Big Suke" 2011) – Now afternoons at ESPN Radio 1080 The Fan in Portland, Oregon
• Jason "Suke" Scukanec (Mid-Day Co-Host "Isaac & Big Suke" 2011) – Now afternoons at ESPN Radio 1080 The Fan in Portland, Oregon
• Arnie States (Afternoon/Early Afternoon Host "Rob, Arnie & Sports Show" 2011) – Now afternoons at ESPN 1320 in Sacramento, still with FM syndicated "Rob, Arnie and Dawn" morning show (Sacramento/Reno)
• Rob Williams (Afternoon/Early Afternoon Host "Rob, Arnie & Sports Show" 2011) – Now afternoons at ESPN 1320 in Sacramento, still with FM syndicated "Rob, Arnie and Dawn" morning show (Sacramento/Reno)

95.7 The Game era August 1, 2011 – present

Former On-Air Personalities

• Drew Hoffar ("30/30 Sports Fix announcer" 2011-2012)-Now at KHTK/Sacramento
• Eric Davis (Afternoons "The Drive" host 2011-2012) - Now host of NFL AM at NFL Network
• Brandon Tierney ("The Drive" host 2011-2012, now on the CBS Sports Network)
• John Lund ("The Afternoon Delight" co-host 2013-2016, now on KNBR 680)
• Chad Doing ("Mornings with Chad, Joe & Lo" host 2014-2016)
• Guy Haberman ("Haberman & Middlekauff" co-host 2014-2016)
• John Middlekauff ("Haberman & Middlekauff" co-host 2014-2016)

Current On-Air Personalities

• Joe Fortenbaugh ("Mornings with Chad, Joe & Lo" co-host 2014–present, "Mornings with Joe, Lo & Dibs" host 2016–present)
• Lorenzo Neal ("Mornings with Chad, Joe & Lo" co-host 2014–present, "Mornings with Joe, Lo & Dibs" co-host 2016–present)
• Anna Kagarakis ("Mornings with Chad, Joe & Lo" update anchor 2014-2016, "Mornings with Joe, Lo & Dibs" update anchor 2016–present)
• Greg Papa ("The Afternoon Delight with Greg Papa" host 2016–present; "The Wheelhouse" co-host with John Lund 2013-2016)
• Bonta Hill ("The Afternoon Delight with Greg Papa" co-host 2016–present)
• Dan Dibley ("Mornings with Joe, Lo & Dibs" co-host 2016–present)
• Damon Bruce ("The Damon Bruce Show" host 2014–present)
• Gianna Franco ("The Damon Bruce Show" update anchor 2014–present)

External links

• 95.7 The Game website
• Query the FCC's FM station database for KGMZ
• Radio-Locator information on KGMZ
• Query Nielsen Audio's FM station database for KGMZ

• San Francisco DJ List
• Hear The Launch Of The Wolf
• KPIX website in 1996
• Z 95.7 Website in 2000
• 95.7 The Drive Website in 2002
• 95.7 The Bear website in 2004
• 95.7 Max FM Website in 2006
• FCC History Cards for KGMZ-FM