KVFG

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KVFG
ROUTE 103 LOGO.jpg
CityVictorville, California
Broadcast areaHesperia-Apple Valley, California
BrandingThe Route 103
Slogan"The Greatest Hits Of All Time"
Frequency103.1 MHz
First air dateAugust 18, 1980 (1980-08-18) (as KVVQ)
FormatClassic hits
ERP250 watts
HAAT475 meters (1,558 ft)
ClassA
Facility ID72717
Transmitter coordinates34°36′44.0″N 117°17′29.0″W / 34.612222°N 117.291389°W / 34.612222; -117.291389 (KVFG)Coordinates: 34°36′44.0″N 117°17′29.0″W / 34.612222°N 117.291389°W / 34.612222; -117.291389 (KVFG)
Callsign meaningK Victorville's FroG (previous format)
Former callsignsKVVQ (1980–1985)
KVVQ-FM (1985–1997)
KHDR-FM (1997–2000)
OwnerEntercom (sale to El Dorado Broadcasters pending)
(Entercom License, LLC)
Sister stationsKFRG, KMPS, KXFG
Website103theroute.radio.com

KVFG (103.1 FM, "The Route 103") is a commercial radio station that is licensed to Victorville, California and serves the Victor Valley area. The station is owned by Entercom (who is in the process of selling the station to local company El Dorado Broadcasters) and broadcasts a classic hits format. KVFG's studios are located in Hesperia, California and the transmitter is in Victorville.

History[edit]

The station signed on August 18, 1980 as KVVQ, a top 40 outlet owned by Kenneth B. Orchard.[1] The call letters were changed to KVVQ-FM in 1985.[2]

In November 1996, William Rice attempted to sell KVVQ-AM-FM to Power Surge Inc., headed by John Power, for $1 million. At the time, KVVQ-FM carried an oldies format.[3] However, the deal fell through. The following February, Rice successfully sold the combo to Tele-Media Communications Corporation for $1.1 million.[4] The new owner changed the call sign to KHDR-FM.[2]

Logo for KVFG as K-Frog from 2000 to 2010.
Logo for KVFG as ESPN Radio from 2010 to 2011.

In 2000, Infinity Broadcasting Corporation (predecessor to CBS Radio) acquired KHDR-FM from Tele-Media Broadcasting.[5] Infinity changed the call letters to KVFG[2] and made the station a simulcast of KFRG, a country music station in San Bernardino, California. This lasted until February 16, 2010, when the station flipped to a sports format as an affiliate of ESPN Radio.[6][7]

On November 15, 2011, KVFG began stunting with Christmas music; the sports format was moved to KRAK in Hesperia, California.[8] On December 26 at 6 a.m., KVFG ended stunting and introduced a classic hits format branded as "103.1 The Route".[9]

On February 2, 2017, CBS Radio announced it would merge with Entercom.[10] The merger was approved on November 9, 2017 and was consummated on November 17.[11]

On May 6, 2019, Entercom sold KVFG and KMPS to El Dorado Broadcasters for $1 million.[12]

References[edit]

  1. ^ "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting/Cable Yearbook 1981. Broadcasting Publications Inc. 1981. p. C-34. Retrieved January 10, 2019.
  2. ^ a b c "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved February 17, 2010.
  3. ^ "Connoisseur's Appetite Grows In Ohio" (PDF). Radio and Records. November 15, 1996. p. 8. Retrieved January 10, 2019.
  4. ^ "Evergreen, Chancellor Team To Take Viacom's 10 Stations" (PDF). Radio and Records. February 21, 1997. p. 6. Retrieved January 10, 2019.
  5. ^ "COMBOS". Broadcasting & Cable. June 18, 2000. Retrieved February 17, 2010.
  6. ^ "KVFG Brings ESPN Radio To High Desert". AllAccess.com. All Access Music Group. February 16, 2010. Retrieved January 10, 2019.
  7. ^ "CBS Radio Flips KVFG To Sports". Radio Ink. February 16, 2010. Retrieved February 17, 2010.
  8. ^ Venta, Lance (December 8, 2011). "CBS Sets It Route In Victorville". RadioInsight. Retrieved July 1, 2017.
  9. ^ Venta, Lance (January 4, 2012). "2011 Post Christmas Format Change Rundown". RadioInsight. RadioBB Networks. Retrieved January 10, 2019.
  10. ^ Venta, Lance (February 22, 2017). "CBS Radio to Merge with Entercom". RadioInsight. RadioBB Networks. Retrieved January 10, 2019.
  11. ^ Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". RadioInsight. RadioBB Networks. Retrieved January 10, 2019.
  12. ^ El Dorado Adds Entercom's High Desert Duo

External links[edit]